United Way of North Central Florida - A Brand Called YOU


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John Spence presentation on networking, master mind groups and mentoring for the United Way of North Central Florida 04.25.14

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United Way of North Central Florida - A Brand Called YOU

  1. 1. A Brand Called…YOU
  2. 2. What is a brand?
  3. 3. Finish these statements… • Pepsi is for the… • Volvo = • At Avis we… • BMW is the… • With a name like Smuckers…
  4. 4. It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
  5. 5. What is YOUR personal brand image?
  6. 6. Ask your customers and colleagues Research + Real Life + Passion = ROI Complexity into Simplicity
  7. 7. Workshop Part 1 What “Brand Image” do you want to portray? What would you like people to say when they hear YOUR name?
  8. 8. What will you have to do to make that happen? Workshop Part 2
  9. 9. K N L
  10. 10. Effective networking is about exchange… ideas information knowledge contacts exposure friendship help assistance…. VALUE
  11. 11. But you have to ADD value before you can ASK for value!
  12. 12. Do this… Get that
  13. 13. But I HATE networking!!!!
  14. 14. The Stiletto Network  Strive for emotional satisfaction  Adopt a giving attitude  Share your connections  Establish a constant flow of useful information  Pursue network expansion as a free agent Patricia Fletcher
  15. 15. • Be selective: Quality not Quantity • Make REAL connections • Keep your network current • Pay it forward • Start with a plan
  16. 16. Workshop Part 1 What are THREE areas in which you could use some help?
  17. 17. Workshop Part 2 What are THREE areas where you have unique competencies or connections?
  18. 18. Workshop Part 3 • Meet TWO NEW people – give each your card. • Tell them the THREE areas where you CAN help. • Tell them the THREE areas where you NEED help.
  19. 19. Information AssumptionsReactions Mental MapsActions
  20. 20. “You become what you FOCUS on and similar to the PEOPLE you surround yourself with.”
  21. 21. Workshop • What are the top 5 areas you spend your time focused on now? • Who are the five people that have the most impact on you now?
  22. 22. Mastermind Group • Ask ONLY the very best • Ask each of them to invite one person • Keep the group small 8-12 people • Serious topics • Assign reading • Every other month
  23. 23. What is the ONE most important thing you have learned in business? Workshop
  24. 24. Mentoring
  25. 25. From those to whom much is given, much is expected…
  26. 26. If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com My twitter address is: @awesomelysimple *** Please connect with me on LinkedIn *** Also, you might find value in the ideas I share in my blog. You can sign up for it at: www.blog.johnspence.com