The Keys to Referability AMC 6.26.14

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Webinar on how to generate referrals

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The Keys to Referability AMC 6.26.14

  1. 1. The Keys to Referability
  2. 2. Simple… but NOT Easy!!!!
  3. 3. Your business MUST be… Remarkable
  4. 4. Tom Peters • Top level consultant • Crazy level of research • Work for Fortune 500 firms • Work with top CEOs • International work • Important awards • BIG events • Best selling books • Work for White House
  5. 5. Workshop • What would you have to do to have your business considered among the very best at what you do? • Make it measurable…
  6. 6. Top Talent
  7. 7. Valued Differentiation x Execution
  8. 8. YOU have to BE talent!
  9. 9. Before you can expect ANY referrals… Team of top talent Quality products Great service Reasonable price Unique and valuable Towering competence Be truly remarkable!
  10. 10. Build it into the agreement…
  11. 11. Thank you so much!!! It is our pleasure, I am so glad you are pleased… and the very best way to thank me would be if you could send a strong personal note to referral to anyone you feel might also benefit from the sort of work we do.
  12. 12. Cultivate HUBS
  13. 13. Add REAL value through Social Media
  14. 14. Identify Ideal Customer Refer Ideal Customer From John Jantsch: The Referral Engine You MUST have a referral process
  15. 15. Be great at GIVING Referrals
  16. 16. Referral Sheet • The ideal client that I am looking for • My unique area of expertise • Typical issues / situation • How I can help • How to explain my products / services • Roughly what I charge • How to connect with me
  17. 17. ASK!!!
  18. 18. If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com My twitter address is: @awesomelysimple *** Please connect with me on LinkedIn *** Also, you might find value in the ideas I share in my blog. You can sign up for it at: www.blog.johnspence.com Lastly, these slides have already been uploaded to: www.slideshare.net/johnspence

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