Ideas to Action ASMC


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Keynote address for the Apple Specialists - October 2012 meeting in Austin Texas.,

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Ideas to Action ASMC

  1. 1. Ideas into ACTION
  2. 2. Why should I listen to you?
  3. 3. 100+ a year since 1989
  4. 4. 300+ in 19 years
  5. 5. 90+ since 1994
  6. 6. “Simplicity is theultimatesophistication” Leonardo da Vinci
  7. 7. Ideas in Business = Strategy (Strong Strategy = Valued Differentiation) Action = ExecutionBusiness Success = Strategy x Execution
  8. 8. Valued Differentiation Stable Strong Profitable Growth Balanced & Growth Wave Predictable STRATEGY Fire- Profit Efficiency fighting Wave Weak Bankruptcy Weak EXECUTION StrongSix Disciplines Execution Revolution - Harpst
  9. 9. Strategy is merely the attempt to shape thefuture of your business.
  10. 10. Assessing the Strategic SituationSimplicity ComplexityCertainty UncertaintyKnowing ForecastingProactive Reactive / AdaptiveStrategic ScenarioPlanning Planning
  11. 11. Success comes from executing the RIGHT plans,not just from the planning process itself.
  12. 12. Five Foundations of Effective Strategic Thinking Business Acumen Personal ExperiencePattern Recognition Strategic InsightDisciplined Execution
  13. 13. Just because you have an idea…
  14. 14. Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?
  15. 15. HIGH Take a Take A Chance PassProbability Take Delegate Your LOW Time LOW HIGH Impact
  16. 16. Greatest Challenges: 1. Competitive pressure 2. Growth and expansion 3. Skill shortages 4. Pricing sensitivity 5. Changing technology Develop ONE idea for your business from these topics
  17. 17. Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?
  18. 18. To create a highly accountable culture…• Communicate clearly and relentlessly.• Set agreed-upon and highly specific metrics.• Focus on results – not personalities.• Force collaboration – teamwork is mandatory not optional.• Question all activities that don’t contribute to the company’s overall strategic goals.• Make sure that everyone in the organization – from top to bottom – focuses on accountability.
  19. 19. Sun Tzu on Business Execution• Solid strategy is essential to business success.• However, good strategic principles mean nothing if you don’timplement them.• Thorough preparation is essential to execution.• Simplicity is the foundation of execution. Thus you should focus yourbusiness on a few simple ideas.• Align all activity with your core business goals. Eliminate everythingelse.• People drive execution. Hire, train, retain and motivate the best.• The business landscape is always changing, so to succeed you mustbe flexible.• Craft a simple message, and make sure everyone in the organizationgets it – but also listen to everyone, so you know what’s going on.• Being good isn’t enough. Build “towering strengths.”
  20. 20. Where are we going + how will we behave on the way? Vision + Values Praise + Celebration Focus and Reward / Differentiation Strategy Eliminate Mediocrity Punish “No”Measure / Track 9 Steps for Communicate Adjust / Stakeholders + Transparency Innovate Ensuring Commitment guiding collation Renewal Effective Execution Vision + Values Training + Strategy time / money / Support Alignment Plans supplies / people Goals / Objectives Tactics / Actions Communication Systems Procedures / Protocols Clear / consistent / relentless Repeatable Process
  21. 21. Obstacles to Execution
  22. 22. Poor Communication1. There is a real void of clear,direct and understandablecommunication. This resultsin people doing what theywant to do, not what theyneed to do and breeds aclimate of not caring aboutthe customers/clients or theircolleagues.
  23. 23. Poor Behavior2. Dysfunctional behavior is accepted or ignoredand worse yet, colleagues, management reward it.
  24. 24. Lack of Clarity3. There is no definition of what is acceptableand what is unacceptable.
  25. 25. Lack of Accountability4. Management does not promote and confirmthat accountability is a key principle within theircompany.
  26. 26. Loss of Talent5. Good people may leave because offrustration that their employer is ignoring theissue and is not proactive in seeking andimplementing a solution to change theenvironment.
  27. 27. 6. Employees will believe that if their managersdo not show that accountability is important,then employees will know that they can getaway with unacceptable behaviors.Lack of Leadership
  28. 28. Accountability• 100% Clarity• Agreement• Tracking• Coaching• Reward / Punishment
  29. 29. Clarity
  30. 30. The Four Pieces of Paper…
  31. 31. EmpowermentHIGH Loose Ownership Cannon Mentality Authority Drone ScapegoatLOW LOW Accountability HIGH
  32. 32. Tracking Keep a Compelling Scoreboard• It has to be simple• It has to be visible to the team• The has to show all key metrics• It has to tell you immediately if you are winning or losing!!
  33. 33. Create a “Dashboard” of all key measures Customer Retention TalentCustomer Service MPS Margin Per Sale
  34. 34. Coaching
  35. 35. Situational LeadershipHIGH Cheerleader Coach Motivation FLEXLOW Director Teacher LOW HIGH Skill
  36. 36. Final Workshop• What are the top THREE things you must do right away to dramatically increase the level of disciplined execution and accountability in your organization?
  37. 37. Thank You If you have any questions at all please do not hesitate to send a note or call. My email address is: My twitter address is: @awesomelysimple Please connect with me on LinkedInAlso, you might find value in the ideas I share in my blog. You can sign up for it at: Lastly, these slides have already been uploaded to: