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Introducing Just Craft Soda!
• A new range of carbonated soft drinks
• We’re meaningfully diﬀerent:
1. Five unique, intriguing ﬂavours
2. Made with 60% fruit juice
3. Containing only natural ingredients
• Our brand, , speaks to the simplicity of and principles behind our products
What makes a good craft soda?!
A rejection of the bland, not made for the common
Helps to facilitate consumer exploration and
Quality ingredients, processed with a light touch
With roots in the community
The under-dog, conducting business according to
For those in-the-know, a counter-point to over-
produced ‘lifestyle brands’
Why craft soda?!
• Canadian Beer and Soda categories are remarkably similar:
• Multi-billion dollar
• Mature duopoly
• Declining $sales
• Although total Beer sales are sinking, the Craft Beer segment is booming:
• British Columbia: 1 in every 5 beers sold is Craft (+35% vs. YA)
• Ontario (LCBO): Craft Beer sales +25% for past four years
Let’s do the same with Craft Soda!
Check us out and get in touch!