TNS - Digital Australia


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TNS - Digital Australia

  1. 1. Digital Australia
  2. 2. Know what is motivating your consumers online? media habits of Understand and profile the digital at motivates them, your target consumers, find out wh they use, how to where they hang out, what sources influence them Regularly reassess the different purchase paths of consumers in your category, the integration & interweaving of online and offline, the information they are seeking, the major points of influence….the insight is in the detail! ers to interact with Understand what motivates consum t content with the your digital content, align the righ right stage of the purchase cycle
  3. 3. The new Use search to gain insight into your marke consumer t engagement framework Use digital to interact and learn from your online community Use social media to build positive word of mo uth and to support consu mers
  4. 4. Meeting the challenge of media platform fragmentation for search rt Plan search and social media as pa of your holistic communications planning process Use your competitor’s ad spend to your advantage Up-weigh your category keyword spend when competitors are advertising on TV n more Use search data to lear about your customers
  5. 5. Meeting the challenge of media platform fragmentation for mobile Start mobile - nd learn do campaigns now a Great mobile is a combination of the right content, the right discover y method and the user experience
  6. 6. Have a plan, don’t just Losing control plan to... of your brand - The right way n Join the conversatio before you are the conversation Measure, integrate and amplify
  7. 7. Focusing your digital ideology r Focus on generating ideas that you - consumers will absorb and spread they are your media planners. Understand and leverage at each point of your path to purchase. Make the decision as easy as possible. ght into consumers, Fo cus on generating insi eat ideas like . Tr process and markets ew objectively. a creative product. Vi
  8. 8. John Shearer Director TNS - Brisbane e: | t: 07 3844 2800 Brisbane Our L1, 9 Buchanan St Offices West End QLD 4101 e: | t: 07 3844 2800 Canberra 3 Geelong St Fyshwick ACT 2609 e: | t: 02 6280 7077 Perth Unit 1, 1 Station St Subiaco WA 6008 e: | t: 08 9322 2466 Melbourne L1, 290 Burwood Rd Hawthorn VIC 3122 e: | t: 03 8862 5900 Sydney 48 Pyrmont Bridge Rd Pyrmont NSW 2009 e: | t: 02 9563 4200