Motorsport University Malaysia

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Graphical assistance from samasama.de (Tilo).This is a revised version of my vision of a Motorsport University. On this version I have ommitted some details which are not factual, that were present in the earlier version.

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  • My name is Johm Mansfield. I produced this slideshare presentation, with graphical support from my friend Tilo.
    http://www.backpackingasia.com/
    Please note that this slideshare is now a bit dated.
    I have revised my plan for Johor since it was uploaded.
    Please free to view my webpage:
    http://motorsportuniversitymalaysia.com/
    Alternatively view my blog:
    http://motorsportuniversitymalaysia.blogspot.com/

    Or leave a comment on this site. Thanks. Feedback is always welcome!
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Motorsport University Malaysia

  1. 1. __, __, -f 4 . _.. ._ Presentation} illustrating the journey to and the vision for a “Motorsports University Malaysia” - W John Mansfield A 9 — , —.--3“ . -(w-— - — T V _, ,.'. ,.. .‘rkr. — I 9* “‘ - , '. "n ‘s’. ,,, , ", . : «. : ‘ ~/ ' ' I ‘. ' . "A1. "I " ' 0 5 v " » . 7 ‘, 1, . , ‘Is Fri , « -, . ; ‘f". V:, ‘ I: l'13.. . . ’f, ,:: . -1-, - : a. . - I A I ‘ . ‘ in -~ ' ~: ‘ , " ‘l ; .__--
  2. 2. Tllill » liI; _;"iI'(-_u‘v The Sepang Vision Sepang F1. The Initial Idea (Slide 3) meMaie§ficS| L(34$5J" T/ he,0p, en; hgt6J World Class Activities (7) Moment of Truth (89) Techonolgy Transfer initiatives (10j §d, Li_c_ation R€VOiLlil_OlL(l5j_ Potential Partners (1718) Survey - / 1. Bernama (20.21) Astro News Video (22) Lotus Needs Convincing (23) ! ‘s/ The new IDR vision ‘ A New Vision (24) lakendarllevfilor>n1en/ iBegi_on1?8) 4 IDR participants (30) I]! I Physical & Virtual Learning (36) ~ Partners ('37) Benefits to Partners (38) 4 . . H —_~ Benefits to Malaysia (391 1:; = :1 = :J / _ itityllliti| 'I'lL‘fl-islilllyll-tgl. -1-in -tlfltllli ii"l ilfifi. I rtl ~ -
  3. 3. Sepang F1 - The Initial Idea Malaysia decides to raise its Global profile through: I ‘Motorspon‘s” . nA_ . 1. C Global tourism and technology transfer are expected to benefit the development of the 20/20 development vision. ht'tp: llmyvision. iuplog. com 2007 John lttanstiekl “, “‘_‘
  4. 4. 3 5.54-'4, " -. ;_« es. .. . '19-‘ 4%‘ —. - I L *l= —‘ ivi’i= .ii-. ».~iz‘i. ~3;'i7 . - - . . ' "‘ A _. . - A *. 3". " . . 1;’ ~ ’ L if », =-ff” ' ii. "1; F 23¢ _. ~_. ~, ,r- . ,- . v _H -—a_ 7 7. q ; SIC - Sepang F1 Circuit ff ' ~; _, l. , ' _i. ::, I Hi - aerial view - courtesy of google earth pit Area 4 ’ V7‘ ‘ i» I X ‘ " '1' ~ 71:1 ‘ *‘ t| “,'H”It| 'l'n~‘n0lllJ'. Iffltlgjtltfltt‘ «ti-in. it-ti‘. -.i= :ii. —ii : -
  5. 5. ‘I: l'li’v. l.i4'~“-rt‘ 573i Sepang F1 International Circuit circuit length: 5.54km (3.44mi| es) . . -- I V urn! ‘ ’A. .~ '49: 3: turns: 15 i , Lap record: Montoya, Williams-BMW, 2004 3-T-"_‘, “ " _ —-- ’_7_, . '52,‘, _ . Grand Stand I s. ,. —» H SIC - Sepang Circuit ° aerial view - courtesy of google earth PT; I’ media Center itit3llIlrr| 'I'lL‘flo)rlJltyll-tgl. -t-ltr I = "7 v~’<“«; li"" 7? it ‘v i'~‘. i l. 'F'-ll: .4» -«mum ii"lIll. »:>Ir1I~‘I '= : V}
  6. 6. .-lotorsports University Malaysia The Opening Grand Opening of the Sepang F1 Circuit . i_. I=. iu= i-‘ i-I "riiitto by Hi i'ir. iiriiiri http: lImyvision. iuplog. com : I 2007 John Mansli-_-1:1 ’5', U.‘_‘]
  7. 7. .-lotorsports University Malaysia SIC - World Class Activities 1999 The first Malaysia F1-Race 'i'iImi: r:~ 3-‘l-. lt-. i»-Ilii-. lI"= i.ir. irl: .-A _ . , "' I"rr-Iii-liI1:i-. ~ . ‘: |l= J:tttl: Ilrl run: until fitlllll’ 1999 First Moto GP ““ 't'IlIlIlfvH'I It: -trim ttei’-it-r-e elltlllvl t~fi. -rglttitll __ 2005 SIC hosts A1 Series iii] A: : i :1 1‘ 1' : http: lImyvision. iuplog. com : I 2007 John Mansli-:12! ’T', U.’_‘]
  8. 8. .-iotorspoits University Malaysia Facility utilised to full potential? _ C)S’i_: i’O .15.; ,-a—-3 7-—v , .j s I . .l. . ‘ -J. Ll. L--—-an———. ~-—-. 9.. .”. — . ~ : ~' ‘. ".7‘3.lilI‘t. ‘.. : 3 if I’ if «ti ‘ ' i; :-- I ‘ I http: /Imyvision. iup| og. com 7;’I20O7Jot*nl. la-tsliegld fl"
  9. 9. It would seem not. .. ‘,1: ~ On the other days . . s ‘ s I N ' ‘a § . I __‘ ‘ . I * I a _n ' . .. .': ' 4:11 T . xi‘ Any Ideas? , http: llmyvision. iuplog. com 2007 JUl‘f‘ i. IsI~sIIm “, ”’_‘|
  10. 10. " 3-! in I ii I, _' ll"-. |"i-"'17:! ‘I IlTl= .lil"‘—¥-‘ ‘ , It is ~l E _ I . _ __ _ . ; With the successful opening of the F1 ‘-3 circuit, the government looks at ways’ to bring the technology to the people. i 9:7 , ._ I "; ‘Is’; 5. I7" The following slides follows the 5 n b development ofone such initiative. _. *“” N . V - I ' —~ ‘W’ i. .. .2 The story so far. .. itit3HIlrr| 'I'IL‘flo)alilllyll-Lg). -1-lrr -ri-iii Ir-ii I-. ~.= . I In . . €'1«__
  11. 11. cu -’ ll in »» an n 1‘a*. »m~-. » »i'*i”"""i’2'7""""‘7‘4 . I I , T_ i ‘It Be a I '1 4 . ‘ d-r; _x, V/_: w.r_. .:g__: ':: ._ , ..? -;—*': L;, .;a; ‘:_‘_*}. "_?4_. e‘i f "*" __ '. . .. . it {I ' I‘/ ilGHT'sInitiatives 1 ~, _; ‘i 14.16 . ;._; ;l_‘~~_--. _.. -_r: __ ~ 1 -‘*2’ *“fr ‘7i‘i‘; .‘fT'”£_i‘li"'"‘l«i. ;£l. ,f93.i “F 1 )"Expert Group Meeting on Motorsports" was held on AQI'/ / 17th 2001 to ‘ elicit inputs and feedback from participants on the national motorsports . industry. The meeting, which drew participants from EON Motorsports and Ee1cQaa_s_M_QLQLs.0_0.. Lts. .. . “ ‘ , .. ., . ——. .. .. , _ «ya .4 __ - >Series of meetings were conducted with Sepang International Circuit ”“" and the Ministry of Youth & Sports on the development of the national motorsports blueprint. L’ ## _ g ‘ -. '_‘ . i~, -.i. . : 2'. ‘-‘T 1.4 '1 . _". ". il ‘ft 1}- . ';l‘, __f ‘ r ~ >Series of meetings were held with Lgms_Emme_e sg, IBM and SIRIM Berhad for input and feedback for development of the WMW. iiitgllliuI| '-‘ll-‘fl-inl. lIlyll-igt. -1-in -rum ‘rm . ..-, =. . .u. - 75'
  12. 12. " :4 -: 'i i it | _‘__‘' ’M'—. ,ili: '.i-. n I i1ini. "i~I-4: Lotus Technology Transfer Initiative — 2002 Part 1 i >Lotus Engineering contact the SIC. ,4‘ -t . __. . _ _ U _. K—. .. J. _ ' . — K _ 1,_fa_ , _,, , , I >Ahmad Mustafa circuit GM agrees in principle to leasing Paddock area for use as a training facility. ~ )This information is fed back to Lotus Management (Malaysia). ii/ J" I ' _ ‘ . , . -.t, ».~—i 1 > »~s ’%' ilit3HIIu| 'I'IL‘flo)uJliyll-tgi. -I-in «rum tr-u. -.~. =. 1.
  13. 13. ‘:4 -: 'I I it I, _iv ’i¢'—. ,III: '.i-. I» I I1iI: i."i~-4: J Lotus Technology Transfer Initiative — 2002 Part 2 "I >Lotus Engineering contact Cranfield University. H; i . .i; ..-. ;'4.; s:i_. ‘ . >Cranfield University agree in principle to run courses in SIC , _ ’: ““: > ‘”*'1'Ifi. * % >SeveraI other Universities, Warwick and INTI express an interest in the project. ea. - _ I_. ._. ‘*9 1;, - ilit3HIIoI| 'I'II: flo)oI. lI| yIl-tgi. -l-In -VIIIII Ir-u I-. ~.= . . .1. : .
  14. 14. | Lotus rejects Technology Transfer Initiative — 2002 Part 3 3 Lotus Engineering Malaysia GM Kevin Elgood decides on advice from John Robinson (currently Director Lotus Asia Pacific — based in Malaysia) to abandon technology transfer initiative. 3 John Mansfield, the person responsible for the initiative leaves Lotus Engineering.
  15. 15. )) I believe we will need nothing less that an education revolution to ensure that our aspirations to instill a new performance culture in the public and private sectors is not crippled by our inability to nurture a new kind of human capital that is equal to thetasks and challenges ahead. PM Dato’ Sri Abdullah Ahmad Badawi
  16. 16. There is nothing more powerful than an idea whose time has come. Victor Hugo u ’ ~'. *7I , -.
  17. 17. iflllli . lIiI I'll’-. lII: ‘.*I: iI~_ ': Ii. I*'<i: ix *5 )Ahmad offers to make Paddock area available for a Training facility. I: t_ $71» I 7.7} E" T 1.7". .= T:£? §.l "'1' . . . ;.~, :': ..? ,’Z-7”‘ “ 7'7. . _ , -’ . / I i‘. l*'. -'' . . . . . . . 5;, >Ahmad IS very supportive of Sir Jackie Stewart and Cranfield University 5 . becoming involved. I . . , ‘ . ‘ TTTTE T / I‘ ‘ ". ' - / ’ I ‘“i ‘Kai. . -hi 1' . IiityllliiI| '-‘ll-‘ll-ini. lIlyllui3(. -I-in -mum Ir-w I-. -.= ... II. -
  18. 18. SEPANG, MALAYSIA John contacts potential partners i 3 F1inschools express a desire to become a partner. 7’ jix . ' '. ‘I. L.| .0‘». I“- " . .:'T'‘'‘ I'“““‘‘'‘‘ of" V Petronas University agree to consider proposal Will Include Dr M in ' process. ( I Z ? U 3-. iv /2* 3 MOHE informed of progress. 4: I . . , . X _. ..«4-"' / _ . I/ I”, _/ 0 U 2’ 4‘)
  19. 19. ‘: .'. ..'. .T . ms: :4: L; fI‘i:4:Ia'I» L, :‘-HI 1|: iCl: M'iCi=4~, ... E21 ” ‘ .1 " u n n )John Mansfield In contact with Group Lotus. ‘ 1 Ri T. T.; .-. *1 I 7 " i~. ;:. . sf ‘R. -«I - _ i“: ~ )Aibert Lam is undecided. No further correspondence from Lotus engineering Malaysia ‘ ‘ Z . _ ‘ »“~l; ~.'. ‘ ‘~- ‘ “‘—. -‘. .- I 3,, ‘~. 6 ‘ . ~ I 4.. '3 ilii3HIIu| 'I'IL‘flo)u.1I| y)I-Lgi. -mu -Milili if"i Ili. >:> : ,1: J-
  20. 20. .: ,l'; _»u. ,_t: . *'1»_i| ‘-yr Is this a waste of time? 1 )In order to gauge the mood of the people, I ran a survey at the A1 GP in F. _ Malaysia [:3 ', ,—: .__. ‘_ --H. : 7’ " "—= '."'_f’___ , ___. _.V "‘ . T:: ‘_. _ f N ? 3A staggering 94% of people questioned were in agreement that Sepang F1 circuit could and should be a campus for a Motorsport orientated University ' ‘ . -“ ‘iii! ’ —‘ . . ‘usiu. $5.. .. . . - _ i _ yd >Bernama, the Malaysian news agency ran a similar survey. .. 1%. ‘ A 9%» , _,, A » ‘‘‘¢fV, fi T ‘—,
  21. 21. "13-Ii‘ l"—. |Ilt‘-. "-‘i9.| :""3—" , ',H. . . _u Considering the current economic environment in Malaysia, the setting up of a specialised university on automotive and motorsports industry is: Highly desirable Long Overdue Desirable Unnecessary 1” 21% 1" 11% T 25% S-‘-‘xié ; .««47'§’. -‘ii7.E. i “— ‘Hi
  22. 22. |l(:4""l: 'l' II‘-. .|" December 25"‘ 2006 the Bemama editor in chief asks if I would do an interview on the SIC. 3"‘ Jan 07 I am interviewed by the Bemama team. On the same evening, Astro TV run the Interview. Q"! l‘1 '. _ I - x: :'1'-c- pl 1 I--r. i_; .; . . _ _ iiiIgrill: I|'-'fl: fl-)n. l|l9ll-igi. -1-in . v. ..'_ ,3 __: f.“, , y _"/ ~ 4 , click icon to stop background music -VJIIIY if-‘i ‘IN. : . uA -
  23. 23. '. !|| |" . li-. L‘~ : ii1| iluulil: -r ll"rIl l*'Il Ll -H‘ K . ~,_ . .»___ _ a. - _ .5 -" , A -——n ' “""*. . _" ; .~. ‘ ‘ ) I inform Mike Kimberley CEO Group Lotus of the Astro TV appearance, and Bernama news article on the SIC idea. He will receive a copy of this r presentation. 3' . V l I . , i st} * -{: ; 3-: c > is - ‘ V 3,’ ' L . 1 4.. . . V _ ‘ I . .,. ~T illl3NIlu| 'I'IL‘flo)uJllplloigi. -t-in ~rlI. Ii . r.‘. ... ~.. .., ... . , ‘,_»__
  24. 24. There is nothing more powerful than an idea whose time has come. Victor Hugo http: //myvision. iupIog. com
  25. 25. The Survey was answered by Joe Public 3 Readers of the Bemama Auto section voted for an Automotive based University on a 3:1 basis. 3 3 voters in favour for every 1 against. 3 This 3:1 bias in favour appears to be reflected in the corporate world. H O X http: //myvision. iuplog. com
  26. 26. Corporate votes against: : ) Lotus Engineering Malaysia have not contacted me or answered any e mails. This equates to a “No”. 1) Both the SIC chairman and the SIC board of Directors have said “No” to partnering this project. http: //myvision. iuplog. com
  27. 27. Resultant of "No" vote C) The “No” vote has resulted in Sepang F1 circuit being removed from the list of potential venues for this project! 3 So. .. 3 “Where do we go from here? ” http: //myvision. iuplog. com
  28. 28. Motorsports University Malaysia Time to move forward . - 37 na- . qt ‘ ‘J f j 2006-2025 - 1 -3?"-: —~‘ COMPR‘El"| ENS| /E A -1. 9 u ' http: llmyvision. iuplog. com 'i‘2007JnhrIl. l.1n: ;l’w‘1 _“§’i‘J
  29. 29. Corporate Votes for. 3 On August 10 2007 I attended a seminar for the lskandar Development Region: 3 This project is one of the present Malaysian Prime Minister’s Economic Zone initiatives. C) Johor has an FIA approved circuit n 0 X http: //myvision. iuplog. com
  30. 30. IDR representatives included: 3 Senior Khazanah Executive responsible for the IDR project 3 Head of the Economics and Business Division of the IDR 3 Representative for UTM (Johor) 3 Several representatives of the “Developer” community. H U X 2 http: //myvision. iuplog. com
  31. 31. Additional IDR participants. 3 A Johor politician gave his views on the IDR development. He opened up for questions at the end of his presentation. 3 Interestingly, Johor has entered into negotiations with Disney to build a theme park. IN MY OP| N|ON. ..this park could include a Motorsport themed area. .. http: //myvision. iuplog. com
  32. 32. A positive thing. 3 The Region is being proactively supported by the Malaysian Prime Minister. 3 Here are a few examples: http: //myvision. iuplog. com
  33. 33. Abdullah invites Japan to participate in IDR TOKYO, May 22 2007 (Bemama) -- Datuk Seri Abdullah Ahmad Badawi today invited Japan to participate in southern Johor's lskandar Development Region (IDR) and thus build upon the healthy bilateral relations, especially in trade, investment and economic activities http: //myvision. iuplog. com
  34. 34. Speech by the "PM of Malaysia" China Business Forum 2007, Johor Bahru, 5 July 2007 3 . ..LOCATED HERE IN THE STATE OF JOHOR. THE | .D. R. WILL BE DEVELOPED AS A PLANNED ECONOMIC REGION, AND WHEN COMPLETED, WILL SERVE AS A MODERN FOCAL POINT BETWEEN MALAYSIA AND A GLOBALISED WORLD. .. 3 . ..F| NALLY, THERE IS LONG-TERM POLITICAL SUPPORT AND COMMITMENT TO ENSURE THAT THE DEVELOPMENT OF THE | .D. R. IS A SUCIIESS. H U X I http: //myvision. iuplog. com
  35. 35. Potential MUM local client base 3 Singapore — To host F1 next year 3 India — To host F1 in 2010 onwards 3 China — Already hosts F1 3 Malaysia — The first of the ‘New F1 venues” positioned in Asia. Home to Proton/ Lotus and numerous vendors. 3 Japan host to F1 and home of Toyota/ Honda/ Kawasaki/ Suzuki/ etc “I O X http: //myvision. iuplog. com
  36. 36. Physical and Virtual Leaming 3 Lotus TV - Educational online Services (Broadband) 3 Single Product Channel - Similar to Audi Channel in UK — Using: 3 Sky (UK) — Physical Contact Point — Lotus HQ Hethel Norfolk UK 3 Astro (Malaysia) - Physical Contact Point- Johor FIA Circuit campus 3 Cable Network USA - Physical Contact Point — Ann Arbor Michigan USA 3 China — Physical Contact Point — Lotus office Shanghai 3 Number of Virtual Students Per Year: 3 Europe 2 2000 — Courses in English Language 3 Asia Pacific / China / India : 4000 (Courses possible in local languages) 3 USA : 2000 — Courses in English language 3 Rest of World: 2000 — Courses in English Language 3 This based on the fact that we can offer many different courses: So we can spread our net wide as far as student interest lies. 3 It may be necessary to introduce additional partners. Motorsport Tourism for example does not exist as a course. The closest a Premium partner in this field comes is Loughborough. University UK http: //myvision. iuplog. com
  37. 37. MALAYSIA GOVERNMENT E Bemama E Petronas University 0 Astro D Cranfield University El Educational ProgramlLecture via Satellite El Foreign University (OU CAD Design Engine 0 Car El Lab I Car assembly - Proton MOTORSPORTS UNIVERSITY MALAYSIA http: //myvision. iuplog. com ~ , ::-. ;-. .~ um. -.u. .n-. n.~.1 f“_'. "“
  38. 38. The Benefits to the Partners 3 Being associated with a “World Class” training institute 3 Exposure to some of the “World’s Best Graduates” 3 International exposure of the most positive kind for your “Brand” or “| nstitution” 3 The possibility of entering other markets with the partners http: //myvision. iuplog. com
  39. 39. The Benefits to Malaysia 3 A world first - bona fide “On Track” University 3 Systematic well thought out technology transfer 3 An International Education Hub. 3 A performance car assembly area 3 A breeding ground for future champions http: //myvision. iup| og. com
  40. 40. Thank you. for more info please visit: http: /Imyvision. iuplog. com http: //myvision. lupIog. com

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