AMA Membership - What's in It for You?


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AMA Membership - What's in It for You?

  1. 1. The AMA and You
  2. 2. What is the AMA? <ul><li>The American Marketing Association (AMA) is a professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.  </li></ul><ul><li>With over 30,000 members, the AMA is the only organization that brings together marketers from every industry and discipline. </li></ul>
  3. 3. Why Choose the AMA? <ul><li>The American Marketing Association provides relevant information, comprehensive marketing education programs, and targeted networking. </li></ul><ul><li>No other organization has more ways to help marketers stay ahead! </li></ul>
  4. 4. What Can the AMA Do for You? <ul><li>The AMA provides ways to connect you with other marketing professionals specific to your area of marketing, as well as offers broad, cross-disciplinary perspectives . </li></ul>
  5. 5. Connecting – Local Chapters <ul><li>Use this page to discuss local benefits related to connecting, such as: </li></ul><ul><li>Networking opportunities </li></ul><ul><li>Volunteer/leadership opportunities </li></ul><ul><li>SIGs </li></ul><ul><li>Online communities </li></ul><ul><li>Special events </li></ul>
  6. 6. Connecting – Social Communities <ul><li>AMAConnect™ - the AMA's exclusive community for marketing professionals is where you can connect with other marketers by title, industry or chapter. Join the discussion in a wide variety of groups and create and share content. </li></ul><ul><li>Social Media Groups – the AMA offers immediate access to a large network of AMA members with active sites on LinkedIn, Facebook, and Twitter. Join the ongoing dialog and share real-time information with other marketing professionals as an AMA member. </li></ul>
  7. 7. Connecting – Events & Conferences <ul><li>Events & Conferences - interact with the best marketers across a broad cross-section of industries. Your AMA membership gives you significant discounts to a wide variety of national programs designed specifically for marketers, including conferences and hands-on training programs and workshops. </li></ul>
  8. 8. What Can the AMA Do for You? <ul><li>The AMA is the leading provider of relevant marketing information, helping marketers keep their skills and knowledge current. </li></ul><ul><li>The AMA offers the knowledge you need to succeed. </li></ul>
  9. 9. Informing – Local Chapters <ul><li>Use this page to discuss local benefits related to informing, such as: </li></ul><ul><li>Regular programs/luncheons </li></ul><ul><li>Special programs </li></ul><ul><li>SIGs </li></ul><ul><li>Newsletters </li></ul><ul><li>Member discounts or member-only events </li></ul>
  10. 10. Informing - Publications <ul><li>Marketing News – the flagship publication of the AMA is included with your membership. </li></ul><ul><li>Specialty Magazines & Journals – choose one of three specialty magazines or four journals published by the AMA, included with your membership. </li></ul><ul><li>E-newsletters – you can subscribe to up to eight as part of your AMA membership. </li></ul>
  11. 11. Informing – <ul><li>White Papers - your membership gives you access to this exclusive content and great thinking. </li></ul><ul><li>Best Practices – these articles, available exclusively for AMA members, are written for the AMA by industry experts and instruct readers on the fundamentals. </li></ul><ul><li>Research Studies – the AMA provides you with the latest findings from research studies on topics like marketing trends and job challenges and satisfaction. </li></ul><ul><li>Blogs – get fresh perspectives on all aspects on marketing, including advertising, sales, direct and database marketing, and marketing research. </li></ul>
  12. 12. Informing – Virtual Programs <ul><li>Webcasts & Podcasts – access marketing thought leaders on today ’s most relevant industry topics, ranging from marketing advances and ROI, to Branding and Web 2.0. Only AMA members have unrestricted access to over 100 live and archived Webcasts and Podcasts. </li></ul><ul><li>Virtual Events - these highly interactive, free online conferences feature leading names in marketing on a variety of today's most trending topics.    </li></ul>
  13. 13. Informing – Face-to-Face Learning <ul><li>Training Series - your AMA membership gives you significant discounts on valuable, unique national programs, such as these intensive two-day workshop sessions with AMA experts. </li></ul><ul><li>Marketing Boot Camps – these training sessions provide marketers with both a basic and more advanced understanding of marketing. </li></ul>
  14. 14. What Can the AMA Do for You? <ul><li>Advance Your Career </li></ul><ul><li>AMA Membership gives you the tools and learning you need to get ahead. </li></ul>
  15. 15. Advancing – Local Chapters <ul><li>Use this page to discuss local benefits related to advancing, such as: </li></ul><ul><li>Networking opportunities </li></ul><ul><li>Volunteer/leadership opportunities </li></ul><ul><li>Awards programs </li></ul><ul><li>Job referrals </li></ul><ul><li>Scholarships </li></ul>
  16. 16. Advancing - Career Assistance <ul><li>Career Management - your AMA membership allows you to take advantage of a broad array of career tips and strategies to land the right job, develop your career, learn salary negotiation tactics, and discover best practices for interviewing and job follow-up. </li></ul><ul><li>AMA Job Board - browse jobs from a wide variety of marketing positions in diverse fields and industries. </li></ul><ul><li>Professional Certified Marketer (PCM™) – the AMA ’s certification program gives you a tangible way to better market your skills. </li></ul>
  17. 17. How Can You Join the AMA? <ul><li>To learn more, visit the AMA ’s Website, , or speak to a chapter board member today. </li></ul><ul><li>Join now at ! </li></ul>