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The Worst Category Name EverJohn R. Rymer, VP & Principal AnalystOctober 2012
What do we call Big Data 2.0?                                                                                            W...
The overriding trend is to dynamic data     and in-memory architectures© 2012 Forrester Research, Inc. Reproduction Prohib...
Name confuses ends with the means                                                          Predictive   Sense &           ...
The many scenarios of Big Data                                             NoSQL                                          ...
My 2 questions     1. Which are the most valuable enterprise scenarios?     2. How will vendors transition from point solu...
Thank youJohn R. Rymer          With:+1 650.581.3857        Mike Gualtierijrymer@forrester.com   Noel Yuhanna@johnrrymer  ...
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The Worst Category Name Ever

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My critique of the trend to use "big data" as a product-category name.

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The Worst Category Name Ever

  1. 1. The Worst Category Name EverJohn R. Rymer, VP & Principal AnalystOctober 2012
  2. 2. What do we call Big Data 2.0? WTF data OMG data Humongous data Enormous data Big data Ron Tolido, CTO, Continental Europe, Capgemini© 2012 Forrester Research, Inc. Reproduction Prohibited
  3. 3. The overriding trend is to dynamic data and in-memory architectures© 2012 Forrester Research, Inc. Reproduction Prohibited
  4. 4. Name confuses ends with the means Predictive Sense & analysis respond Behavioral New insights OLTP Content Mobile ops scale New Big Risk queries Data© 2012 Forrester Research, Inc. Reproduction Prohibited
  5. 5. The many scenarios of Big Data NoSQL EDW Hadoop, SAP HANA … NoSQL ODS MongoDB, Cassandra, Redis … ECP Gigaspaces, IBM, Oracle, Software AG … M2M Kynetix, Sensor Logic … CEP Apama, IBM, Software AG, TIBCO … Cloud Amazon, Rackspace …© 2012 Forrester Research, Inc. Reproduction Prohibited
  6. 6. My 2 questions 1. Which are the most valuable enterprise scenarios? 2. How will vendors transition from point solutions to broad platforms?© 2012 Forrester Research, Inc. Reproduction Prohibited
  7. 7. Thank youJohn R. Rymer With:+1 650.581.3857 Mike Gualtierijrymer@forrester.com Noel Yuhanna@johnrrymer Brian Hopkins Boris Evelson

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