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Plugins on Purpose

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Plugins need to focus on the purpose of your website. This presentation looks at what WordPress plugins are necessary based on who the website owner is trying to reach.

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Plugins on Purpose

  1. 1. #WCJAX www.soulattitudepress.com Plugins on Purpose How to Choose The Types of Plugins You Need Based on Your Website’s Purpose John Rehg Soul Attitude Press WordCamp Jacksonville 2018 Fun Fact: WordPress.org lists over 54,000 plugins as of 3/8/18
  2. 2. #WCJAX John Rehg 2 www.soulattitudepress.com Plugins on Purpose Presentation Agenda 1. What is the Purpose of Your Website? 2 Actions – 4 Categories 2. Hosting, Services, and Plugins – Who Does What? 3. Core Plugins for Every Site 4. Specific Plugins for your Purpose 5. A Comparative Tool to Help You (Bonus feature!) 6. FAQ – Focused Audience Questions
  3. 3. #WCJAX John Rehg 3 www.soulattitudepress.com Plugins on Purpose What is the Purpose of Your Website? 1. To Get Visitor to STAY and Buy or Click a. Store – products to sell - eCommerce b. Content – click driven 2. To Get Visitor to Contact You or Enroll a. Lead Generation b. Company Brochure
  4. 4. #WCJAX John Rehg 4 www.soulattitudepress.com Plugins on Purpose Hosting, Services, Plugins – Who Does What? 1. Hosting Provider a. Backup/restore service b. Security 2. Services Move Some Actions Off-Site a. Email b. Payment Processing - Will dictate some plugin choices
  5. 5. #WCJAX John Rehg 5 www.soulattitudepress.com Plugins on Purpose Plugins – Over 54,000! 1. Wordpress.org Main location – free plugins, links to premium 2. Other locations – usually premium only a. Elegant Themes b. Code Canyon c. Theme Forest d. Envato
  6. 6. #WCJAX John Rehg 6 www.soulattitudepress.com Plugins on Purpose Core Plugins You Should Install 1. Security/Anti-Spam 2. SEO/Analytics 3. Service related: email, payments 4. Backup 5. Page Builder
  7. 7. #WCJAX John Rehg 7 www.soulattitudepress.com Security/Anti-Spam Protect your site and block malicious actors 1. https required – Let’s Encrypt (free from host) 2. blocking ip addresses or domains (host) 3. Wordfence (free and premium) 4. Bulletproof Security 5. Sucuri 6. Akismet (free for personal use) 7. Antispam Bee 8. WP Bruiser Plugins on Purpose
  8. 8. #WCJAX John Rehg 8 www.soulattitudepress.com SEO/Analytics (Search Engine Optimization) Statistics on your site/Getting good search results 1. Yoast SEO 2. All-in-One SEO Pack 3. Jetpack Plugins on Purpose
  9. 9. #WCJAX John Rehg 9 www.soulattitudepress.com Service Related Linking up to outside services 1. Mailchimp, Sendinblue, Constant Contact 2. Paypal, Stripe, Braintree 3. Shopify, Ecwid, Shoptly, Patreon Plugins on Purpose
  10. 10. #WCJAX John Rehg 10 www.soulattitudepress.com Backups Disaster Recovery, Moving to another host 1. Backup Buddy 2. Updraft Plus 3. All-in-One Migrations 4. Your HOST 5. Jetpack 6. multi-site managers (ManageWP, MainWP, WP Remote) Scheduled vs On Demand Plugins on Purpose
  11. 11. #WCJAX John Rehg 11 www.soulattitudepress.com Page Builder For efficiency, reducing # of plugins 1. Beaver Builder (400k+ installs) 2. Elementor (600k+) 3. Site Origin (1 mil+) 4. Premium options – Divi Builder, Thrive Architect Can replace other plugins – contact forms, payment and email connectors, landing pages, galleries, sliders, maps, Social icons, subscribe form, call to action, etc. Encourage use of related plugins that extend them Plugins on Purpose
  12. 12. #WCJAX John Rehg 12 www.soulattitudepress.com Store / eCommerce Sites • Goals • Plugins • Examples Plugins on Purpose
  13. 13. #WCJAX John Rehg 13 www.soulattitudepress.com eCommerce Site Goals 1. Keep the visitor on-site as long as possible 2. Get visitor to buy products Physical Downloads 3. Get visitor to join (for future sales) Plugins on Purpose
  14. 14. #WCJAX John Rehg 14 www.soulattitudepress.com Plugins for eCommerce Sites 1. Store/Shopping Cart WooCommerce, WP Simple Paypal Shopping Cart, Ecwid 2. Download Digital Products Above, plus Easy Digital Downloads, Shoptly 3. Payment Processing Paypal, Stripe, Braintree 4. Subscriptions/Membership Members, Ultimate Member, Paid Memberships Pro Plugins on Purpose
  15. 15. #WCJAX John Rehg 15 www.soulattitudepress.com Broad eCommerce 1. Products 2. Search 3. Tracking Plugins on Purpose
  16. 16. #WCJAX John Rehg 16 www.soulattitudepress.com Focused eCommerce 1. Search 2. Products 3. Whitespace Plugins on Purpose
  17. 17. #WCJAX John Rehg 17 www.soulattitudepress.com Content Sites • Goals • Plugins • Examples Plugins on Purpose
  18. 18. #WCJAX John Rehg 18 www.soulattitudepress.com Content Site Goals 1. Keep the visitor on-site as long as possible 2. Get customer to click advertising links 3. Get customer to click links to affiliates (and hopefully buy) Plugins on Purpose
  19. 19. #WCJAX John Rehg 19 www.soulattitudepress.com Plugins for Content Sites 1. Affiliate Links EasyAzon, ThirstyAffiliates 2. Ads Quick Adsense, Advanced Ads 3. Remote Content Update Postie, User Submitted Posts, Jetpack 4. User Management AddtoAny Share Buttons, Email Subscribers & Newsletters Plugins on Purpose
  20. 20. #WCJAX John Rehg 20 www.soulattitudepress.com Plugins on Purpose Content Site John Rehg 1. Content is King Multiple ways to get to the content All linked to advertisers and affiliates
  21. 21. #WCJAX John Rehg 21 www.soulattitudepress.com Content Site Multiple ways to get to the content All linked to advertisers and affiliates Plugins on Purpose
  22. 22. #WCJAX John Rehg 22 www.soulattitudepress.com Lead Generation Sites • Goals • Plugins • Examples Plugins on Purpose
  23. 23. #WCJAX John Rehg 23 www.soulattitudepress.com Lead Gen Site Goal Get visitor to sign up (for potential sale) Plugins on Purpose
  24. 24. #WCJAX John Rehg 24 www.soulattitudepress.com Plugins for Lead Gen Sites 1. Contact Form Caldera Forms, Contact Form 7, Gravity Forms, Page Builders 2. Testimonials Strong Testimonials, Easy Testimonials, Page Builders 3. Mailing List Depends on your mail: MailChimp, Aweber, etc. 4. Landing Page Wordpress Landing Pages, Under Construction, Page Builders Plugins on Purpose
  25. 25. #WCJAX John Rehg 25 www.soulattitudepress.com Lead Gen Site Appeal to the customer Take action Plugins on Purpose
  26. 26. #WCJAX John Rehg 26 www.soulattitudepress.com Brochure Sites • Goals • Plugins • Examples Plugins on Purpose
  27. 27. #WCJAX John Rehg 27 www.soulattitudepress.com Brochure Site Goals 1. Credibility for potential customer 2. Visitor contact (call or email-form) Plugins on Purpose
  28. 28. #WCJAX John Rehg 28 www.soulattitudepress.com Plugins for Brochure Sites Some claim these are no longer valid! May be too similar to Lead Gen in function 1. Contact Form Caldera Forms, Contact Form 7, Gravity Forms, Page Builders 2. Gallery NextGEN, Foo Gallery, Photo Gallery by WP, Page Builders Plugins on Purpose
  29. 29. #WCJAX John Rehg 29 www.soulattitudepress.com Brochure Site Take action (call or email) What they do (sell a/c) Plugins on Purpose
  30. 30. #WCJAX John Rehg 30 www.soulattitudepress.com Brochure Site Take action (call) What they do (plumbing – but no specifics above the fold) What’s important? Family-Owned Plugins on Purpose
  31. 31. #WCJAX John Rehg 31 www.soulattitudepress.com Brochure Site Take action (call) What they do (below the fold) No specialization? Stock gallery Plugins on Purpose
  32. 32. #WCJAX John Rehg 32 www.soulattitudepress.com Bonus Feature! • What’s important to you? • Compare apples to apples • FREE tool for your use! Plugins on Purpose
  33. 33. #WCJAX John Rehg 33 www.soulattitudepress.com The Plugin Comparison Tool A simple spreadsheet to help you rate plugins before choosing the ones you want to try 1. A Set of Criteria 2. Weight of each 3. Rating Scale 4. Value (as you determine) 5. Score Plugins on Purpose
  34. 34. #WCJAX John Rehg 34 www.soulattitudepress.com Compare Plugins with your own: criteria, weighting, and scoring system PLUGIN COMPARISON TOOL EXAMPLE: PAGE BUILDER COMPARISON by John Rehg / Soul Attitude Press BEAVER BUILDER ELEMENTOR SITEORIGIN Criteria Weight Scale Value Score Value Score Value Score (0 or 1 to … ) # of Installs 20 10 3 6 4 8 5 10 Last Updated 10 5 5 10 5 10 5 10 # of Functions 30 10 10 30 9 27 6 18 On Current Version 20 1 1 20 1 20 1 20 Star Rating 10 5 5 10 4.8 9.6 4.9 9.8 # of Developers 10 5 5 10 4 8 2 4 Total 100 86 82.6 71.8 OTHER FACTORS: COST 400 200 0 DESIGN SPEED (FRONT/BACK END) 10 10 5 Above actual values: installs 400k+ 600k+ 1 mil+ last updated 3 days ago 3 days ago 5 days ago on current? 4.9.5 4.9.4 4.9.4 star rating 5 stars 5 stars 5 stars 94.03% 91.40% 93.30% total ratings 268 616 926 # devs 18 9 2 functions templates 30+ create own 26+ create own 24 Download your free copy here: Plugins on Purpose https://www.soulattitudepress.com/plugin-comparison-tool
  35. 35. #WCJAX John Rehg 35 www.soulattitudepress.com FAQ Focused Audience Questions HOST, Service, Plugins Core and focused on your purpose Plugins on Purpose

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