There are a lot of digital agencies in the USA, which offer custom mobile, web, and social media application development for brands and businesses alike. Any digital agency in the USA will love to work with world’s famous brands like Oreo, NFL, IGN and Toyota. All these brands are hiring digital agencies in the US to build mobile, web, and social media apps for their marketing and advertising campaigns. A lot of digital agencies in the US are focusing mobile, web, and social media application development services and creating fantastic apps for their clients across the globe. This presentation is all about such digital agencies in the US and how they can help your business to grow exponentially.

1. Role of Digital
Agency

2. The word digital agency is used in an online business
world that provides Technical & Creative services for the
development of internet based products. A digital agency
helps its clients (typically corporations and governmental
organizations) to engage with specific target markets.
These agencies provides the below mentioned services;
•E-mail Marketing
•Viral Campaigns
•Banner Advertising
•Front-end development
•Web Design
•Search Engine Optimization
•Podcasting

3. Importance Of Digital Marketing
Presently, digital agencies are playing their role in accelerating the
businesses. It has been realize by the organizations that the digital
market is rapidly becoming the successful, most cost-effective &
measurable station to spend their money. Now for getting rapid &
positive results Smart companies are realizing that digital agency can
be an effective way to accelerate & promoting their business in this
world.
Social media should be seen as another marketing platform and in turn
have the ability to enhance and compliment both a company’s
customer service offering and ability to hear what customers (old and
new) are saying.
However, it is clear that the growth of social networks; the complexity
of analytics’s tools along with the need to crunch and clearly
understand all the information coming back is becoming a headache
for many companies. The best way to do this is for the company to get
on with the job or running the company and the Agency help the
company do that job better.

4. Few Services by digital agency
Affiliates:
These are the companies found on different websites, and they are charged per click or per
booking (Cost Per Click, Cost Per Acquisition).
PPC:
Pay-Per-Click or Search Engine Marketing bids on the keywords your target audience use.
PCC accounts for 45% of digital marketing spend.
Display advertising refers to the adverts which we see on different portals:
Banners across the top
Click through adverts in
Sidebars
Pop-ups and so on.
These are usually charged on an “page impression” rate.
SEO :
Search Engine Optimization. Role of SEO is to uplift the clients’ websites on search engines
Social Media & Mobile Apps>
Some agencies recruit for candidates with good general experience of a variety of digital
platforms. Whereas several agencies will also have roles for individuals with specialized knowledge of
these platforms

5. Important Facts
As a Client:
Don’t fear, have patience, be creative
If you work at an agency that is not transparent, find some
other agency.
Know that digital works. It pays to keep your eyes open,
learn and educate yourself about it.
As an Agency:
If you hire a freelancer, make sure the commitments are
laid down explicitly.
Lay down the expectations right from start
If you are an agency owner, don’t go all gaga about it in
sales meetings. Build your reputation as leading employer.

6. Resource
Upan Up. (2014). “Role of Digital Agency".
Retrieved from: http://www.upanup.com/what-is-a-digital-
agency/
On June 21, 2014
Digital Clarity. (2014). “Role of Digital Agency ".
Retrieved from: http://digital-clarity.com/the-importance-of-
using-an-agency-when-deploying-social-media/
On October 20, 2014
Cygnis Media. (2015). “Role of Digital Agency ".
Retrieved from: http://www.cygnismedia.com/digital-agency/
On March 13th
, 2015

7. Resource
Upan Up. (2014). “Role of Digital Agency".
Retrieved from: http://www.upanup.com/what-is-a-digital-
agency/
On June 21, 2014
Digital Clarity. (2014). “Role of Digital Agency ".
Retrieved from: http://digital-clarity.com/the-importance-of-
using-an-agency-when-deploying-social-media/
On October 20, 2014
Cygnis Media. (2015). “Role of Digital Agency ".
Retrieved from: http://www.cygnismedia.com/digital-agency/
On March 13th
, 2015