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design: the process or artefact by
which functionality is reconciled
with the needs of people
DESIGN THINKING IS A CRITICAL APPROACH
TO ‘WICKED’ PROBLEMS: THOSE THAT ARE
NOT WELL-DEFINED AT THE OUTSET
TASK-BASED WORK STRUCTURES
DEFEAT RADICAL COLLABORATION
MOST OF WHAT WE CALL FOCUS IS ACTIVELY
LIMITING THE RANGE OF POSSIBILITIES, TO
ARRIVE AT A SOLUTION SOONER
DESIGN THINKING IS AN EXPLOIT OF OPPOSING
IDEAS OR CONSTRAINTS TO CREATE ENTIRELY
NEW PERSPECTIVES AND SOLUTIONS
DESIGN THINKING IS A METHOD OF CREATIVE
THINKING THAT COMBINES ANALYSIS AND
SYNTHESIS TO CREATE SOLUTIONS
1. FRAMING THE PROBLEM
• TALK TO CUSTOMERS
• USE ONLY OPEN-ENDED QUESTIONS
• DESCRIBE GOALS
• Avoid the use of nouns
• DON...
DO
SAY
THINK
FEEL
ANALYSIS
SYNTHESIS
2. MOVE YOUR MIND-SET
BE NON-JUDGEMENTAL
3. BRAINSTORMING
Quantity
matters
Headlines
work
Go
Wild
Build On
Ideas
Be Visual
Stay On
Topic
One AtA Time
defer
judgeme...
4. GROUP AND SELECT IDEAS
DELIGHTFUL
VIABLE
FUNCTIONAL
POSSIBLE
ANALYSIS
SYNTHESIS
A CASE STUDY IN DESIGN THINKING
• 1-hour charger for 7.2V to 18V DEWALT
battery packs
• AM/FM Digital Tuner with LCD display, built-in
clock, and 8 statio...
5. VALIDATE
Not for nothing
does
end with ‘why’
strategy
Why Design Thinking?   UnConference 2016
Why Design Thinking?   UnConference 2016
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Why Design Thinking? UnConference 2016

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An abbreviated version of my Design Thinking presentation, delivered at the SparkONE UnConference 2016

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Why Design Thinking? UnConference 2016

  1. 1. design: the process or artefact by which functionality is reconciled with the needs of people
  2. 2. DESIGN THINKING IS A CRITICAL APPROACH TO ‘WICKED’ PROBLEMS: THOSE THAT ARE NOT WELL-DEFINED AT THE OUTSET
  3. 3. TASK-BASED WORK STRUCTURES DEFEAT RADICAL COLLABORATION
  4. 4. MOST OF WHAT WE CALL FOCUS IS ACTIVELY LIMITING THE RANGE OF POSSIBILITIES, TO ARRIVE AT A SOLUTION SOONER
  5. 5. DESIGN THINKING IS AN EXPLOIT OF OPPOSING IDEAS OR CONSTRAINTS TO CREATE ENTIRELY NEW PERSPECTIVES AND SOLUTIONS
  6. 6. DESIGN THINKING IS A METHOD OF CREATIVE THINKING THAT COMBINES ANALYSIS AND SYNTHESIS TO CREATE SOLUTIONS
  7. 7. 1. FRAMING THE PROBLEM • TALK TO CUSTOMERS • USE ONLY OPEN-ENDED QUESTIONS • DESCRIBE GOALS • Avoid the use of nouns • DON’T BE TOO ABSTRACT
  8. 8. DO SAY THINK FEEL ANALYSIS SYNTHESIS 2. MOVE YOUR MIND-SET BE NON-JUDGEMENTAL
  9. 9. 3. BRAINSTORMING Quantity matters Headlines work Go Wild Build On Ideas Be Visual Stay On Topic One AtA Time defer judgement
  10. 10. 4. GROUP AND SELECT IDEAS DELIGHTFUL VIABLE FUNCTIONAL POSSIBLE ANALYSIS SYNTHESIS
  11. 11. A CASE STUDY IN DESIGN THINKING
  12. 12. • 1-hour charger for 7.2V to 18V DEWALT battery packs • AM/FM Digital Tuner with LCD display, built-in clock, and 8 station memory presets • Runs off of 7.2V to 18V DEWALT batteries making it a cordless radio • Auxiliary port allows connection to CD Players, MP3 Players, and portable satellite receivers with an audio cable (cable not included) • High efficiency weather resistant speakers with dual bass ports for maximum bass and range • Dual pivoting 11" flexible antenna provides more durability and better reception • Weather sealed charger door opens easily for fast battery changes • The DEWALT 3 - stage charging system provides maximum run-time and extends overall life of the battery DC011 Worksite Radio/Charger
  13. 13. 5. VALIDATE Not for nothing does end with ‘why’ strategy

An abbreviated version of my Design Thinking presentation, delivered at the SparkONE UnConference 2016

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