What Qualifies as Minimum Viable Product?

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A framework for thinking about minimum viable product. Product managers and startups wrestle with just how much needs to be built to address goals - this deck provides a way to consider goals and objectives of buildout, both for startups breaking new ground and those entering a crowded space.

Companion to my blog post: http://johnpeltier.com/blog/2013/12/14/minimum-viable-product/

Video of presentation: http://www.youtube.com/watch?v=D-Hiw8A94Ys

Published in: Marketing, Technology, Business
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  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • Source:http://treptalks.com/tim-ferriss-interview/#sthash.dcafSRAT.dpuf
  • What Qualifies as Minimum Viable Product?

    1. 1. What Qualifies as Minimum Viable Product?
    2. 2. Faster to Market = Faster Revenue Recognition!
    3. 3. Don’t forget Viable when defining Minimum
    4. 4. ”…you can test selling your product on Google Adwords or Facebook …and see if people are actually willing to buy what you are going to build before you hire a coder to do more complex work. - Tim Ferriss
    5. 5. st 1 Stage: Experiment • Tests a Hypothesis •Can’t be Sold •Wouldn’t be Purchased
    6. 6. 2nd Stage: Minimum Marketable Product • Can be Marketed •Covers primarily the Happy Path (shallow, not deep) •Early adopters will demand fast iteration
    7. 7. 3rd Stage: Minimum Viable Product • Solves the core problem well •Innovators and early adopters satisfied •Early majority don’t find it compelling
    8. 8. 4th Stage: Minimally Robust Product •Early majority finds everything they were expecting •Core problems and exception paths handled well

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