Thoughts on the Importance
of….

Interaction Design
…to Product Managers
"Design is not just
what it looks like and
feels
like. Design is how it
works. "
- Steve Jobs
Only room for
necessary items on
a tiny screen!
Problem
Space
Help
Preparing
Taxes

Solution
Space
Spreadsheet?
TurboTax?

Inspired by Dan Olsen
Close the deal

Problem
Space

Solution
Space

Prepare
Taxes

Spreadsheet?
TurboTax?

Gain interest

Win avid fans

Inspir...
People who go home
and see this----------

Aren’t going to go to
work and buy this--
A product manager frames the
usability metrics.
An information architect
designs the user interactions and interfaces
that...
The only way to make a product that people at
work want to use is to make a product that is so
obvious and easy to operate...
Example usability metrics:
•What is the maximum processing time a
user will wait after submitting a form?
•What percentage...
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Interaction Design and UX for Product Managers

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Thoughts on the role of interaction design--which, along with user interface and information architecture, is a major component of User Experience--for product managers and product owners.

Companion to my blog post: http://johnpeltier.com/blog/2013/10/15/three-voices-on-interaction-design/

To summarize: Product managers specify usability metrics, and interaction designers work to create an experience that will meet those specifications.

Video: http://www.youtube.com/watch?v=oDxhGrsp6zs

Published in: Design, Technology, Business
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  • Image source: http://www.flickr.com/photos/reticulating/5288349613/
  • Inspiration: http://www.slideshare.net/dan_o/early-stage-web-product-management-by-dan-olsen
  • Source:https://verkoren.wordpress.com/2012/04/07/your-companys-app-vs-typical-apple-and-google-products/
  • Source:http://blog.cauvin.org/2007/02/user-experience-and-product-management.html
  • Source: http://usersknow.blogspot.com/2013/10/stop-making-users-explore.html
  • Interaction Design and UX for Product Managers

    1. 1. Thoughts on the Importance of…. Interaction Design …to Product Managers
    2. 2. "Design is not just what it looks like and feels like. Design is how it works. " - Steve Jobs
    3. 3. Only room for necessary items on a tiny screen!
    4. 4. Problem Space Help Preparing Taxes Solution Space Spreadsheet? TurboTax? Inspired by Dan Olsen
    5. 5. Close the deal Problem Space Solution Space Prepare Taxes Spreadsheet? TurboTax? Gain interest Win avid fans Inspired by Marty Cagan
    6. 6. People who go home and see this---------- Aren’t going to go to work and buy this--
    7. 7. A product manager frames the usability metrics. An information architect designs the user interactions and interfaces that will satisfy these usability metrics. -Roger Cauvin
    8. 8. The only way to make a product that people at work want to use is to make a product that is so obvious and easy to operate that they don’t feel like they have to explore it. They can just Jump in, share a document, send an email, or do whatever task it is that they wanted to do originally. They shouldn’t have to explore anything to do their jobs. - Laura Klein
    9. 9. Example usability metrics: •What is the maximum processing time a user will wait after submitting a form? •What percentage of first-time users can complete a form without help on the first try? •What percentage of users can find the needed feature without help?

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