Stakeholder Engagement: The benefits and bringing it to life

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A presentation on the benefits of having a stakeholder engagement plan: including a couple of useful frameworks to aid stakeholder communication.

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Stakeholder Engagement: The benefits and bringing it to life

  1. 1. Stakeholder  Engagement   John  Cunningham   Johnpc  ltd   Helping  businesses  do  what  they  do,  be4er  than   they  do  it  now   www.johnpc.co.uk   1  
  2. 2. The  Benefits  of  Stakeholder  Engagement   www.johnpc.co.uk   2  
  3. 3. Benefits  of  Stakeholder  Engagement     1:  People  important  to   your  success  are   engaged  in  what  you’re   doing   www.johnpc.co.uk   3  
  4. 4. Benefits  of  Stakeholder  Engagement     2:  You  can  establish  the   landscape  of  peoples’   views   www.johnpc.co.uk   4  
  5. 5. Benefits  of  Stakeholder  Engagement     3:  You  can  communicate   effecEvely  and  in  a   manner  appropriate  to   the  Stakeholder   www.johnpc.co.uk   5  
  6. 6. Benefits  of  Stakeholder  Engagement     4:  It  provides  the   opportunity  for   recogniEon  when  stuff   goes  well   www.johnpc.co.uk   6  
  7. 7.  Benefits  of  Stakeholder  Engagement     5:  You  get  support  when   things  go  wrong   www.johnpc.co.uk   7  
  8. 8. Bringing  Stakeholder  Engagement  to  Life   www.johnpc.co.uk   8  
  9. 9. Place  all  ac9vity  into  a  Priority  Matrix   Iden9fy  Stakeholder  Engagement  Territory     Not     Important   Urgent   Do    first  or  delegate   to  some  else     (Get  it  out  of  the  way,   but  meet  the   deadline)    Ignore  and/or  cancel   Not     Important   Acknowledgement  to  Kevin   Duncan:  The  Diagrams  Book   Do    now   Important   (The  priority  of  your   energy  and  <me)   Think,  review    and   plan     (If  it’s  not  urgent  or   important,  don’t   (Schedule  diary  Eme   waste  your  <me  on  it)   to  do  this)   Stakeholder   Engagement   Territory   Important   Not  Urgent   www.johnpc.co.uk   9  
  10. 10. Iden9fy  the  Stakeholders  (individual  and  groups)  for   each  ini9a9ve  in  the  Priority  Matrix   Stakeholders   may  not  always   be  obvious:    Take   Eme  to  think   about  who  is   important  to  you   and  why?   The  resonaEng   focus  of  each   stakeholder  will   probably  be   different   Senior   ExecuEves   Industry   Groups   Public   Shareholders   Some   poten9al   Stakeholder   groups   Customers   Unions   www.johnpc.co.uk   Peer   Groups   Team   Members   (own  &   others)   Stakeholders  will   have  the   different   communicaEon   styles:   Communicate  in   theirs,  not  yours   Expect  a  mixture   of  support,   neutrality  and   negaEvity  for   what  you  are   trying  to  achieve   10  
  11. 11. Map  your  stakeholders  by  Interest  and  Importance   High   Important  and  Interested   Communicate  the  headlines  and   invite  them  to  input  and/or  ask   quesEons   Engage  fully,  understand  what  their   resonaEng  focus  is  and  their   preferred  communicaEon  style   Not  important  and  low   interest   Not  important,  but   interested   Touch  base  and  communicate  at   headline  level  only   Importance   Important,  but  low  interest   Keep  informed,  provide   communicaEon  channels.       Oaen  useful  with  operaEonal  input   Oaen  have  relaEonships  with  the   important/interested  group   Low   Acknowledgement  to     Mindtools  for  the   framework   Low   Interest   www.johnpc.co.uk   High   11  
  12. 12. Create  an  engagement  plan  for  all  Stakeholders    Where  Are  They    Now  >    Where  Do  You  Want  Them?   Name Power / Interest Position Focus Support needed Action Fred  Smith   LH   SupporEve   Candidate   drop  out  rates   None   Gain  support   from    Fred  to   influence    Jill   Jill  Bentley   HL   NegaEve:   thinks  project   is  a  bad  idea   Budget   Time  to   explain  how   ROI  will  be   achieved   Arrange   meeEng  with   Jill  to   understand   doubts   • Ensure  there  is  an  acEon  plan  for  each  stakeholder     • Spend  your  Eme  on  the  important  and  urgent     www.johnpc.co.uk   12  
  13. 13. Stakeholder  Engagement   •  Successful  stakeholder   engagement  improves   your  chances  of  success   •   In  this  job   •  And  the  next  one   www.johnpc.co.uk   13  

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