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And Then the World Presents: The future for TV    how people are currently interacting with the TV and what interesting in...
A brief introduction                       2
The Future forWho we are                                                                 TelevisionBrandmovers specialise ...
The Future forBrands we work with            Television                      The Engagement Marketers® ®
The Future forWhat we do                                                           TelevisionAcquire, Engage, Retain, Ente...
Case studies
CBS / Rob                                             The Future forIncentivising social awareness of new series          ...
Bravo TV                                           The Future forFan recruitment for audience building                  Te...
HGTV                                                                           The Future forWorking with our client to dr...
Diesel                                                  The Future forDriving Twitter impressions and hashtag trending    ...
Up There                                                                                      The Future for              ...
What Next?             12
The Future forSecond Screen                                                              TelevisionSecond screen is a devi...
The Future forContact Info                                        Television                   John Lyons               Ma...
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The Future for TV: Social media, audience building & second screen trends

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How people are currently interacting with the TV and what interesting innovations, apps and platforms there are now and will be to give our kids square eyes in the future.  Presented at The Hospital Club, London 28th January 2013

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The Future for TV: Social media, audience building & second screen trends

  1. 1. And Then the World Presents: The future for TV how people are currently interacting with the TV and what interesting innovations, apps and platforms there are now and will be to give our kids square eyes in the future. Presented at The Hospital Club, London 28th January 2013
  2. 2. A brief introduction 2
  3. 3. The Future forWho we are TelevisionBrandmovers specialise in digital engagement, loyalty and social media. Withoffices in USA, UK and India we serve clients across the globe in various sectors.Measurable, efficient and engaging, our campaigns are designed to attract anddelight your most valuable customers.From initial concept and design to post promotion analysis, Brandmovers willprovide you with the tools to launch your most successful programs. Years Established in Revenue Growth Happy Clients10 Digital Marketing 50% In 2010-2011 200+ And counting… The Engagement Marketers® ®
  4. 4. The Future forBrands we work with Television The Engagement Marketers® ®
  5. 5. The Future forWhat we do TelevisionAcquire, Engage, Retain, Entertain? All of your interactive communicationobjectives can be achieved with a customised solution from Brandmovers.Our flexible solutions seamlessly integrate into your current marketing planand are turnkey enough to be launched on short notice. Prize Draws Rewards & Loyalty Contests Social Media Outreach Interactive Games Mobile Promotions The Engagement Marketers® ®
  6. 6. Case studies
  7. 7. CBS / Rob The Future forIncentivising social awareness of new series Television To launch the new series, and drive awareness amongst comedy fans in the week to first episode, CBS commissioned a Facebook app which included a Like gate to build fans; a trailer unit to drive awareness; an instant win fun game with incentivized social sharing. The Engagement Marketers® ®
  8. 8. Bravo TV The Future forFan recruitment for audience building Television To promote the travel / food show we created a promotion which rewarded a winner with a money can’t buy prize but with a fun recruitment element built in. Submit a plane of your friends for a chance to win, with friends’ permission and acceptance required behind a like gate. The Engagement Marketers® ®
  9. 9. HGTV The Future forWorking with our client to drive a cross-platform switched-on community Television House Hunters (left) Facebook promotion: Instant win & prize draw including video teasers, live Twitter and Get Glue feeds, daily polls. Over 56,000 entries & 35% opt-in rate. Design Star (right) quiz challenging entrants to answer questions on the previous show and driving call to action to watch next. The Engagement Marketers® ®
  10. 10. Diesel The Future forDriving Twitter impressions and hashtag trending Television New 55DSL product line launch was promoted as a web / Twitter trending promotion, inviting targeted demographics to tweet what they would do if they had #55SecondsToLive. The tweets gradually painted a virtual urban cityscape, generating over 5MM impressions in earned media. The Engagement Marketers® ®
  11. 11. Up There The Future for TelevisionMore targeted awareness at 3.85% the budget of banner ads and 44.6 times more interactions As well as generating fans, interactions and impressions, the promotion was able to map cinema goer interest across the UK and the heat map was used to book cinema screens in what was a limited independent release. We also built in a digital conversion destination via the Distrify platform, which provides both ticket purchase and VOD download. We designed the campaign to create maximum awareness whilst nurturing fan ambassadors, who were key in generating targeted reach. This gave us socially approved access to key fan bases and demographics through digital WoM, and allowed us to track and motivate according to interests and locations. Key Performance Metrics 39,843,136 impressions (56% social) 68,417 clicks / interactions Fan breakdown: 6,755 opt-in fans / followers 81% interested in entertainment Average time spent on promotion 3:10 74% interested in Film or cinema 56% interested in comedy Demo link http://demo-upthere.brandmovers.co.uk/ The Engagement Marketers® ®
  12. 12. What Next? 12
  13. 13. The Future forSecond Screen TelevisionSecond screen is a device or platform that viewers interact with and on whilstconsuming first screen media such as TV. Twitter is by far and away the mostpopular, but there are other platforms seeking to leverage the phenomenonincluding:• GetGlue: http://getglue.com/• IntoNow: http://www.intonow.com/ci• Shazam: http://www.shazam.com/music/web/productfeatures.html?id=1266• Telly.Me: http://telly.me/• Viggle: http://www.viggle.com/• Zeebox: http://uk.zeebox.com/tv/home The Engagement Marketers® ®
  14. 14. The Future forContact Info Television John Lyons Managing Director, Europe T: 020 7636 2303 @johnnieego john@brandmovers.co.uk www.brandmovers.co.uk The Engagement Marketers® ®

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