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Case Study - LG Lounge

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Bespoke digital training platform based on gamification strategies.

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Case Study - LG Lounge

  1. 1. LG LOUNGE LG ELECTRONICS Mobile & Responsive Incentivised Training Platform
  2. 2. OPPORTUNITY LG Europe wanted a digital portal to support their nationwide training program to encourage sales staff at retail partner stores to learn more about the products, earning points and badges by completing training tasks and redeeming against prizes. HOW IT WORKS Through a mobile-first interface to suit the quick access, on-the-go mobile needs of the end users, regional, store and individual staff are mapped and rewarded for meeting and exceeding targets. Gamification, with local and national leaderboards and achievement badges, incentivises and rewards users to complete modules and continue engaging, unlocking access to advanced modules and points which can be redeemed for rewards. THE RESULTS LG Europe wanted a digital portal to support their nationwide training program to encourage sales staff at retail partner stores to learn more about the products, earning points and badges by completing training tasks and redeeming against prizes. Mobile, responsive incentivised training CASE STUDY LG LOUNGE

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