Mobile Financial Services: A Market Overview

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This presentation was given on Sept 11, 2012 at the opening of the 6th Annual Mobile Financial Services Asia Pacific Summit held in Manila, Philippines. The presentation provides a broad overview of the mobile financial services landscape and how it is evolving. It also provides insight into how mobile financial services are being used to provide greater financial inclusion.

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Mobile Financial Services: A Market Overview

  1. 1. Market Overview - Mobile Financial Services John Owens Director, Chemonics International
  2. 2. Who are the are theMovers & Shakers? Mobile Money for the Development
  3. 3. GSMA Mobile Money Deployment trackerMobile Money for the Development
  4. 4. Mobile Money for the Development
  5. 5. Facts from Kenya More people save via MPESA platform than save in a bank Most banks now have to connect to mobile money platforms to keep & expand market share 70% of all formal payments are now via MPESA rather than credit/debit/ATM cards MPESA processes more transactions a day than Western Union worldwide Mobile Money for the Development
  6. 6. New Entrants“We want to partner with everyone to create a mobile payment ecosystem”Neil Ahlsten, Head of New Business Development, Google Mobile Money for the Development
  7. 7. Who Leads?Third-Party Players Mobile Money for the Development
  8. 8. Partnerships Are Key ClientsThird-Parties Businesses Mobile Money for the Development
  9. 9. PreparingtoPromoteMobileMoney& MobileFinancialServices es Lau nchServic r –Custome Product Adop6on nt y D evelopme RegulatorCustomer Issues Product Perspec6ve Tes6ng l I ns6tu6ona e t Perspec6v En vironmen Mobile Money for the Development
  10. 10. Pilot&Tests:& Issues&and&Lessons&Learnt&& Value&ProposiAon&for&Acceptance&or&Fear&of& Banks,&Telecoms,& Technology& Businesses&&&Clients& Partnership&can&be&Mobile&Money&Agent& Key&to&Outreach&–& Network& Network&Effect& Client&EducaAon&&& AcAve&Usage,&not&Awareness&Campaign& Client&RegistraAon&& Mobile Money for the Development
  11. 11. Trends in Mobile Financial Services• Increase Use of Social Networks for Viral Marketing• Focus on Partnerships & Real Market Needs• Convergence of Platforms• G2P via Mobile Money• Mobile Money/Payments - Hook for Banks to Attract Customers• Mobile Banking Apps Mobile Money for the Development
  12. 12. Mobile Money for the Development
  13. 13. Focus on Partnerships & Real Market NeedsMTN Ghana, UT Life & MicroEnsure - Partnering to Offer Mobile Money for the Development
  14. 14. MobileMoneyNowIntegra1ngwith Mul1plePla6orms ATM DebitCard BankAccount MobilePhone Mobile Money for the Development
  15. 15. G2P$Disbursements$Via$Mobile$Money$ Mobile Money for the Development
  16. 16. “Toys are hooks for selling HappyMeals and mobile payments can be hooks for selling a depository relationship” Qasif Shahid Head of Remote Banking & Executive Vice President MCB Pakistan Mobile Money for the Development
  17. 17. Mobile Banking Apps Text Mobile Money for the Development
  18. 18. Thank You Twitter: @jvowens Blog:www.mobilemoneyfordevelopment.wordpress.com

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