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2014
The Ultimate Guide to
E-Commerce Statistics
in Southeast Asia & Vietnam
Why they are here?
Beautiful beaches?
Photo credits: Myshaadiwale
Source: World Bank
Internet penetration in Singapore, Malaysia, Vietnam,
Philipinnes is now growing faster than the world’...
17m
In 2011, the Internet users in Southeast Asia was…
4m
36m
11m
28m
22m
Source: Euromonitor
Total 118m Internet Users
In...
21m
17m
In 2016, the Internet users in Southeast Asia will be…
4m
11m
28m
22m
Source: Euromonitor
21m
80m
43m
36m
36m
Tota...
Source: Euromonitor
In 2011…
Retail Market E-Commerce Market
0.8%
0.33%
2.30%
0.25%
0.30%
0.6%
% EC Penetration rate, not ...
Source: Euromonitor
In 2016…
Retail Market E-Commerce Market
1.4%
0.47%
3.86%
0.71%
0.54%
0.94%
% EC Penetration rate, not...
How’s southeast asia online users like?
How’s southeast asia online users like?
How’s southeast asia online users like?
Ho...
Source: comScore
Southeast Asia
online populations
are relatively young
… who spend much
of their time online
Photo credit dulich.chudu24.com
Focus on Vietnam
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Online Commerce Market Size
Source: Euromonitor
Online Commerce Top Categories
Source: Euromonitor
In 2014… In 2016…
This is exclude hotel booking,
travel packages, onlin...
Read: Is Amazon losing market share to Lazada in SEA? Source: comScore
Brought to you by
Johnny Tri Dung/ecommercemilo.com
fb.com/ecommercemilo
E-Commerce Insights
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The Ultimate Guide to E-commerce Statistics In VN and SEA

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The Ultimate Guide to E-commerce Statistics In VN and SEA

  1. 1. 2014 The Ultimate Guide to E-Commerce Statistics in Southeast Asia & Vietnam
  2. 2. Why they are here?
  3. 3. Beautiful beaches? Photo credits: Myshaadiwale
  4. 4. Source: World Bank Internet penetration in Singapore, Malaysia, Vietnam, Philipinnes is now growing faster than the world’s average !
  5. 5. 17m In 2011, the Internet users in Southeast Asia was… 4m 36m 11m 28m 22m Source: Euromonitor Total 118m Internet Users In “Big 6” SEA countries
  6. 6. 21m 17m In 2016, the Internet users in Southeast Asia will be… 4m 11m 28m 22m Source: Euromonitor 21m 80m 43m 36m 36m Total 205m Internet Users In “Big 6” SEA countries
  7. 7. Source: Euromonitor In 2011… Retail Market E-Commerce Market 0.8% 0.33% 2.30% 0.25% 0.30% 0.6% % EC Penetration rate, not inclusive of services
  8. 8. Source: Euromonitor In 2016… Retail Market E-Commerce Market 1.4% 0.47% 3.86% 0.71% 0.54% 0.94% % EC Penetration rate, not inclusive of services
  9. 9. How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like?
  10. 10. Source: comScore Southeast Asia online populations are relatively young … who spend much of their time online
  11. 11. Photo credit dulich.chudu24.com Focus on Vietnam
  12. 12. Source: We are Social, 2014
  13. 13. Source: We are Social, 2014
  14. 14. Source: We are Social, 2014
  15. 15. Source: We are Social, 2014
  16. 16. Source: We are Social, 2014
  17. 17. Source: We are Social, 2014
  18. 18. Online Commerce Market Size Source: Euromonitor
  19. 19. Online Commerce Top Categories Source: Euromonitor In 2014… In 2016… This is exclude hotel booking, travel packages, online insurance, and movie tickets
  20. 20. Read: Is Amazon losing market share to Lazada in SEA? Source: comScore
  21. 21. Brought to you by Johnny Tri Dung/ecommercemilo.com fb.com/ecommercemilo E-Commerce Insights

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