Roscommon Business Network - Website Videos that Sell

2,302 views

Published on

Johnny Beirne delivered a presentation on “How Website Videos can Increase Sales” to Roscommon Business Network

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,302
On SlideShare
0
From Embeds
0
Number of Embeds
1,865
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Roscommon Business Network - Website Videos that Sell

  1. 1. Roscommon Business Network – “Website Videos that Sell” Welcome “Website videos to increase sales” © 2012 johnnybeirne.com
  2. 2. Roscommon Business Network – “Website Videos that Sell”Reasons to have a website video • People who view a web video are 6 times more likely to purchase than other site visitors (Comscore) • Retail sites with video increase conversion by 30% (L2 Specialty Retail Report) • 50% of Smartphone users watch web video on their mobile device. (Google Blog) • Allows ‘try before you buy’ (with your eyes at least) © 2012 johnnybeirne.com
  3. 3. Roscommon Business Network – “Website Videos that Sell”Reasons to have a website video • The cost of producing videos has dropped significantly • Broadband speeds required are finally available • YouTube Generation expect to see video • YouTube is 2nd largest search engine in the world • 90 hours of video uploaded to YouTube everyday © 2012 johnnybeirne.com
  4. 4. Roscommon Business Network – “Website Videos that Sell”Types of Videos • Introduction Video • Call To Action ‘Opt-in’ Video • Testimonial Video • Interview ‘The Expert’ Video • Content Video • ‘How-To’ Video • Product ‘Features & Benefits’ Promotion • Product / Service Launch Video © 2012 johnnybeirne.com
  5. 5. Roscommon Business Network – “Website Videos that Sell”Types of Videos • Introduction Video – Padraig King • Call To Action ‘Opt-in’ Video – James Martin • Testimonial Video – Daniel Wagner • Interview ‘The Expert’ Video • Content Video – CruiseNet • ‘How-To’ Video – Facebook Training • Product ‘Features & Benefits’ Promotion – Jack Frost • Product / Service Launch Video - SwiftQueue © 2012 johnnybeirne.com
  6. 6. Roscommon Business Network – “Website Videos that Sell”What next? - Options • Write the script or storyboard. • Local Videographer or • Buy camera/microphone/software or • Smartphone with App – e.g. i4Software – Example • Upload to YouTube or Website/Facebook © 2012 johnnybeirne.com
  7. 7. Roscommon Business Network – “Website Videos that Sell” Thank You Q&A © 2012 johnnybeirne.com

×