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Expert Brand Positioning using Social Media

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Expert Brand Positioning using Social Media

  1. 1. Expert Brand Positioning
  2. 2. Background
  3. 3. Lessons Learned• Background does not define destination• Everything that happens, contributes• Passion & Perseverance• Want & Decision
  4. 4. Social MediaExpert Brand Positioning
  5. 5. Social MediaBEFORE NOWIn the audience Have an audience
  6. 6. Primary Social Networks
  7. 7. Where to Start
  8. 8. Where to Start • Connect • Converse • Contribute • Create • Customise • Convince • Convert
  9. 9. Conversation Marketing• Join Conversations• Lead Conversations• Add Value• Network - Network Marketing• Be Controversial• Establish Authority & Expert Position
  10. 10. Content Marketing• Content Creation – You message, thoughts, opinions, activity, audio, videos• Content Curation – Relevant news, events, discussions, thought leaders, videos – Mention Marketing – Google.com/Alerts | Google.com/Reader – Podcasts, Audio Books• Try before they buy
  11. 11. Social Capital• Free Employees for Sales & Marketing• Research, Knowledge, Events• Your are just 2.5 people away from transformation• Evangelists
  12. 12. Cost• Website Domain .com €10 .ie €30• Website Hosting €60 per annum• Profile Photo €100• 60 Second Video €100• Customised WordPress Blog €200• Social Network Profiles Time• Start-up Cost ~€500
  13. 13. Thank You .com

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