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Flawed as many of the existing economic and financial assumptions may be, a new system of capitalism such as proposed by Porter (2011) in his model of Corporate Shared Value (CSV) to replace the older model of Corporate Social Responsibility (CSR), will only take root if both the hearts and minds of future generations of financial business leaders are convinced of their cogency and appropriateness. This paper reports the findings of an empirical study utilizing a Likert-type scale designed to measure CSV and CSR preferences among a sample of fourth year accountancy students.
Professor D. A. L Coldwell B.Sc.(Soc) (London), BA (Economics), MA. D.Litt et Phil (Unisa) FCIPD (London), is currently Head of the Division of Management and Human Resources Management at the School of Economic and Business Sciences at the University of the Witwatersrand, Johannesburg He has worked as a researcher for the CSIR and as a research consultant for the Chamber of Mines Research Organisation in Johannesburg. He has also served as a Visiting Professor at the Open University in Milton Keynes, London. Professor Coldwell has produced and acted as contributor to books and written numerous articles in national and international journals. He also sits on the editorial Boards of several national and international Management journals and is a NRF reviewer.