2010 Nurses Campaign PR Report


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PR Report and statistics from the Minnesota Nurses Association\'s Social Media and Mainstream Media PR Campaign (March-July 2010).

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2010 Nurses Campaign PR Report

  1. 1. 2010 Bargaining: MNA Mainstream Media Coverage Statistics<br />Online News Coverage: 6.5 million readers, $770,000 in publicity value.<br />TV Coverage:75 million viewers,<br />$3.4 million in publicity value<br />Newspaper Coverage:52 million readers, <br />$847,000 in publicity value<br />Note: Radio statistics unavailable, but coverage included MPR, WCCO AM, MNN, NPR, MSNBC Radio and BBC Radio in London.<br />
  2. 2. 2010 Bargaining: MNA Social Media & Online Statistics<br />MNA Blog:341,830 views and 2,850 comments<br />YouTube Channel:96,992 views<br />Facebook: 495,720 page views and 11,285 fans<br />