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Algorithmic Rhetoric and Search Literacy #hastac2011

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A search engine is rhetorical in that its design makes decisions about the importance of the information it indexes and serves to users. In this talk I examine some metaphors that help us understand how we think about algorithms.

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Algorithmic Rhetoric and Search Literacy #hastac2011

  1. 1. Algorithmic Rhetoric and Search Literacy John Jones West Virginia University [email_address] @johnmjones
  2. 5. rhetoric
  3. 6. algorithm = truth ?
  4. 7. metaphors for algorithms
  5. 8. 1. autonomous machine 2. Rube Goldberg device 3. Mechanical Turk
  6. 9. autonomous machine
  7. 12. Rube Goldberg device
  8. 16. Mechanical Turk
  9. 19. 1998, p. 1
  10. 21. 2011, p. 66 "A site's ranking in Google's search results is automatically determined by computer algorithms using thousands of factors to calculate a page's relevance to a given query" was changed to "A site's ranking in Google's search results relies heavily on computer algorithms using thousands of factors to calculate a page's relevance to a given query."
  11. 22. "computer algorithms using thousands of factors to calculate a page's relevance to a given query."
  12. 25. 1998, p. 12 "These types of personalized PageRanks are virtually immune to manipulation by commercial interests. For a page to get a high PageRank, it must convince an important page, or a lot of non-important pages to link to it. At worst, you can have manipulation in the form of buying advertisements(links) on important sites."
  13. 26. NY Times , 2/26/2011
  14. 27. NY Times , 11/28/2010
  15. 28. NY Times , 2/25/2011
  16. 32. algorithms are authored
  17. 37. <ul><li>Image Sources </li></ul><ul><ul><li>Slide 2: http://www.freakingnews.com/pictures/22000/Einstein-Computer-22445.jpg </li></ul></ul><ul><ul><li>Slide 4: http://images.fastcompany.com/upload/160-Features-tech-war-5.jpg </li></ul></ul><ul><ul><li>Slide 11: http://trendsupdates.com/be-careful-terminators-might-cook-you/ </li></ul></ul><ul><ul><li>Slide 12: https://myits.luc.edu/techconnect/wp-content/uploads/2011/02/pfr-mathematica.png </li></ul></ul><ul><ul><li>Slide 14: http://kaching.tumblr.com/post/722378616/an-original-rube-goldberg-machine </li></ul></ul><ul><ul><li>Slide 15: http://blog.kissmetrics.com/wp-content/uploads/2010/10/amazon-recommendations.jpg </li></ul></ul><ul><ul><li>Slide 16: http://www.boingboing.net/filesroot/dotyxmas.jpg </li></ul></ul><ul><ul><li>Slide 18: http://lh4.ggpht.com/_jjjg9Yqc9u4/TBAWc2jYAMI/AAAAAAAAECQ/XDsiTQB-EnM/The_Turk_Chess_Machine_Secret.jpg </li></ul></ul><ul><ul><li>Slide 19: http://4.bp.blogspot.com/_HED3ixtVVIw/S555XuRhLKI/AAAAAAAAAAk/L_sd7mw10f0/s640/google-doodle2.jpg </li></ul></ul><ul><ul><li>Slide 24: http://www.okfalls.rodrose.com/wp-content/uploads/2011/06/garbage.jpg </li></ul></ul><ul><ul><li>Slide 27: http://www.envoca.com/blog/wp-content/uploads/2011/02/155554663_89beb0ac63_b.jpg </li></ul></ul><ul><ul><li>Slide 28: http://clifhaley.com/wp-content/uploads/2010/12/BORKER-2-popup.jpg </li></ul></ul><ul><ul><li>Slide 30: http://static.panoramio.com/photos/original/26234427.jpg </li></ul></ul><ul><ul><li>Slide 31: http://www.math.ubc.ca/~cass/courses/m446-03/pl322/322.jpg </li></ul></ul><ul><ul><li>Slide 32: http://9to5mac.files.wordpress.com/2011/01/infiniteloop.jpg?w=640&h=426 </li></ul></ul>

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