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Back to the
Future of PR
Stuart Bruce FCIPR
@stuartbruce #MLleeds
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Nobody trusts you anymore
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Public relations is about reputation…
the result of
what you do,
what ...
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Professionalism
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Qualifications and CPD
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Digital isn’t the biggest skill gap
“Strategy without
tactics is the s...
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Mainstream media
still matters
Social media
MORE TIME SPENT ON SOCIAL
...
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
EC = MC
Every
Company
is a
Media
Company
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu © Hugh MacLeod
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Or you’ll end up here…
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
The difference between advertising and PR
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
No instant success…
"If at first you don't
succeed try, try and
try ag...
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Understand measurement
1. Importance of goal setting and measurement
2...
@stuartbruce www.stuartbruce.biz www.stuartbruce.eu
Any questions?
Blog www.stuartbruce.biz
Company www.stuartbruce.eu
Twi...
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Back to the future of public relations – Top 10 game changers for PR

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Presented at Marketing Leaders Masterclass #MLleeds

PR suffers from cobbler’s child syndrome. In this session, Stuart examines what it needs to do to reclaim its reputation by highlighting the top 10 game changers for PR professionals. It looks at the essential skills of the future for both in-house PR professionals and PR consultancies.

Published in: Marketing
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Back to the future of public relations – Top 10 game changers for PR

  1. 1. Back to the Future of PR Stuart Bruce FCIPR @stuartbruce #MLleeds
  2. 2. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Nobody trusts you anymore
  3. 3. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Public relations is about reputation… the result of what you do, what you say and what others say about you the result of what you do
  4. 4. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Professionalism
  5. 5. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Qualifications and CPD
  6. 6. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Digital isn’t the biggest skill gap “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War
  7. 7. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Mainstream media still matters Social media MORE TIME SPENT ON SOCIAL SITES THAN MAINSTREAM MEDIA SITES
  8. 8. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu EC = MC Every Company is a Media Company
  9. 9. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu © Hugh MacLeod
  10. 10. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Or you’ll end up here…
  11. 11. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu The difference between advertising and PR
  12. 12. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu No instant success… "If at first you don't succeed try, try and try again.“ Robert the Bruce
  13. 13. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Understand measurement 1. Importance of goal setting and measurement 2. Measuring the effect on outcomes is preferred to measuring outputs 3. The effect on business results can and should be measured where possible 4. Media measurement requires quantity and quality 5. AVEs are not the value of public relations 6. Social media can and should be measured 7. Transparency and replicability are paramount to sound measurement
  14. 14. @stuartbruce www.stuartbruce.biz www.stuartbruce.eu Any questions? Blog www.stuartbruce.biz Company www.stuartbruce.eu Twitter @stuartbruce Flipboard Future of PR sbpr.co/sbprnews

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