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L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceivedAesthetic Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceived
Culture Fitting/Forming
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived
T I M E
perceived
Aesthetic Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceivedLogical Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
perceived
Problem Solving/Presenting
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
actual
T I M E
actual
Logical Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived
T I M E
actual
Logical DesignAesthetic Design
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
EffectivenessPleasurability
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
EffectivenessPleasurability
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
EffectivenessPleasurability
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
R E D U C E
scale
D I F F S
rhythm
O R G A N I Z E
model
L E A R N
training
C O N T E X T
external
E M O T I O N
internal
T I M E
perceived + actual
T R U S T
immediate & ongoing
L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A

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Laws of Simplicity, Revisited

  • 1. L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 2. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E actual T I M E perceivedAesthetic Design L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 3. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E actual T I M E perceived Culture Fitting/Forming L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 4. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E perceived T I M E perceived Aesthetic Design L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 5. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E actual T I M E perceivedLogical Design L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 6. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E actual T I M E perceived Problem Solving/Presenting L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 7. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E actual T I M E actual Logical Design L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 8. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E perceived T I M E actual Logical DesignAesthetic Design L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 9. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E perceived + actual EffectivenessPleasurability L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 10. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E perceived + actual EffectivenessPleasurability L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 11. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E perceived + actual EffectivenessPleasurability L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A
  • 12. R E D U C E scale D I F F S rhythm O R G A N I Z E model L E A R N training C O N T E X T external E M O T I O N internal T I M E perceived + actual T R U S T immediate & ongoing L AW S O F S I M P L I C I T Y T H O U G H T S / F R O M 2 0 0 8 / @ J O H N M A E D A