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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 44/90
Learn product management skills and principles to grow
The top 8 skills that designers  
 need to understand in business
1. Product Roadmap Strategy
2. Company Strategy
3. Retention/ Engagement Metrics
4. Conversion Metrics
5. Funnel Acquisition Metrics
6. Revenue Model
7. Financial Metrics (i.e. Revenue,
Margin etc.)
8. Resource Allocation
The top 10 skills needed near-  
 term for designers in start-ups
1. Business
2. Communication
3. People Skills / Emotional
Intelligence
4. Writing - Copywriting
5. AR Design
6. Data Science
7. Empathy for End User
8. Facilitation Skills
9. Management Skills
10. Service Design
The top 10 skills needed further  
 out for designers in start-ups
1. Writing
2. AI / ML
3. Data Science
4. Empathy for End User
5. Storytelling
6. Sound Design
7. Scenario Design / Service
Design
8. Ethics / Bias
9. Psychology
10. Systems Design
Highlight corresponds to product manager and design leader/manager skills. Highlight is a classical design competency that is needed today.
Source: @neavc @tweetalbert @daynagrayson Future of Design in Start-ups 2017 2018 Design In Tech Report | Scaling Design 44 / 90

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