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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 33/90
Whatever you do, don't F up the culture
Why is culture so important to a business? Here is a simple way to
frame it. The stronger the culture, the less corporate process a
company needs. When the culture is strong, you can trust
everyone to do the right thing. People can be independent and
autonomous. They can be entrepreneurial. And if we have a
company that is entrepreneurial in spirit, we will be able to take
our next "(wo)man on the moon" leap. In organizations (or even
in a society) where culture is weak, you need an abundance of
heavy, precise rules and processes.
—Brian Chesky
Source: @bchesky 2018 Design In Tech Report | Scaling Design 33 / 90

Published in: Design
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