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3/10/2018 2018 Design In Tech Design in Tech Report 2018

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3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 28/90
Think Beyond GenZ + Millenials: Think Gen B(older)
01
A B(older) EU Median Age
U.N. projects some European countries to start
hitting a median age of 50 or higher. This includes
countries like Spain, Italy, Portugal, and Greece, and
then later Germany, Poland, Bosnia, and Croatia.
—WEF
02
A B(older) US Too
From 1960 to 2060, our pyramid will turn into a
rectangle. We'll have almost as many Americans
over age 85 as under age 5.
—PEW
03
Startup CEOs Get B(older)
The aging of the U.S. population,
combined with the increasing rate of
new entrepreneurs among
individuals aged fifty-five to sixty-
four, have shifted this group from
making up 14.8 percent of new
entrepreneurs in the 1997 Index to
25.8 percent of all new
entrepreneurs in the 2015 Index.
—Kauffman Foundation
Younger entrepreneurs (ages twenty to thirty­four) made
up 24.7 percent of all new entrepreneurs in the 2015 index
Source: @aronstrandberg @kauffmanfdn Monocle: Aging in Cities 1514 - 2015 PEW Research: Immigrants 2018 Design In Tech Report | Technology × Business × Design 28 / 90

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