3/10/2018 2018 Design In Tech Report
Think Beyond Silicon Valley: Latin America and Design
Latin America has the fastest rate of smartphone adoption in the world. —Fast Company
Latin America (LATAM) has a long
history with design that started out in
1950s - Mexico, Argentina and Brazil
led the movement in LATAM of
formal design schools.
Today - Vibrant startup ecosystem.
Insitum, "IDEO of emerging markets"
has 5 offices in LATAM and 140+
Future - A new generation of mobile
users could create an ideal
environment for a new digital
With the Wall or Without It
LATAM region, with 650 million
people, is exploring opportunities to
be less dependent on the US
The Trans Pacific Partnership has
been signed between 11 countries, and
China is solidifying its ties with the
region via startups.
Ex: China's Didi acquires 99, a
ridesharing company in Brazil 99.
Copy, Adapt and Improve
Increased activity in the startup
ecosystem in LATAM.
Many of the startups are adaptations
of successful models elsewhere
customized to LATAM environment,
while often finding opportunities to
improve beyond the original.
Ex: Kubo Financiero is the Mexican
LendingClub, and it's introduced a
social responsibility component to
investing - which resonates with users
in a nationalistic country like Mexico.
Design for Trust
Corruption is everywhere.
There is a generalized lack of trust
between people, companies and
Startups are disrupting traditional
industries by designing to inspire
trust and prevent fraud while
providing a good user experience.
Ex: Nubank. - online credit card
company, and Enlight - Mexico's
Source: @luisarnal @insitum @fastcompany @bloomberg @kuboﬁnanciero @nubankbrasil @enlightmx @techcrunch @bloomberg 2018 Design In Tech Report | Technology × Business × Design 24 / 90
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