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© 2015 Pharmaguy™
The 6th Annual Pharmaguy SoMobile
Pioneer Award
Recognizing a pharmaceutical
executive or team who has
“...
© 2015 Pharmaguy™
2
What’s With the Hawaiian Shirt?
At ExL Pharma’s 3rd Annual Digital
Pharma “un” conference in
October, ...
© 2015 Pharmaguy™
3
Alex Butler (@alex__butler),
former Digital Strategy and
Social Media Manager at
Janssen, received the...
© 2015 Pharmaguy™
4
Tony Jewell (@tonyjewell),
former Senior Director of
External Communications at
AstraZeneca US, receiv...
© 2015 Pharmaguy™
5
PharmaGuy presented the 3rd Award to Joan Mikardos, Senior
Director, and Laura Kolodjeski, Senior Mana...
© 2015 Pharmaguy™
6
Pharmaguy presented the 4th Social Media Pioneer Award to the
Roche (Italy) Digital Academy Team and i...
© 2015 Pharmaguy™
7
The Boehringer SM Team wrote the definitive playbook on “How to
host Tweetchats that drive healthcare ...
© 2015 Pharmaguy™
8
Grants4Apps (#G4A) program offers dedicated office space for five digital health
startups to support t...
© 2015 Pharmaguy™
9
Honorable Mention: Walt Johnston,
Emily Sitrin Mason: Astellas
The RunPee app is a movie-viewing app t...
© 2015 Pharmaguy™
10
Socialize Your Patient Engagement
Strategy
‘As patients increasingly embrace technology
to learn, man...
© 2015 Pharmaguy™
11
Thank You!
http://bit.ly/PGpioneer
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The 6th Annual Pharmaguy Social Media/Mobile Pioneer Award

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The Pharmaguy Pioneer Award recognizes a pharmaceutical executive or team who has “pioneered” in the use of mobile and/or social media for marketing, research, or corporate communications purposes.

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The 6th Annual Pharmaguy Social Media/Mobile Pioneer Award

  1. 1. © 2015 Pharmaguy™ The 6th Annual Pharmaguy SoMobile Pioneer Award Recognizing a pharmaceutical executive or team who has “pioneered” in the use of mobile and/or social media for marketing, research, or corporate communications purposes. http://bit.ly/PGpioneer PharmaGuy ExL Pharma’s ePatient Connection Philadelphia, 29 October 2015
  2. 2. © 2015 Pharmaguy™ 2 What’s With the Hawaiian Shirt? At ExL Pharma’s 3rd Annual Digital Pharma “un” conference in October, 2009, Pharmaguy wanted to “stand out” from the crowd. So he wore a bright yellow & black Hawaiian shirt that was left over from his Hunter Thompson Halloween costume. It was appropriate considering all the “fear & loathing” that was in the air just before FDA’s pivotal November, 2009, public hearing on social media. Since then shirt has come to symbolize how pharma social media pioneers stand out from the crowd despite the drug industry’s “fear” and FDA’s “loathing” of social media.
  3. 3. © 2015 Pharmaguy™ 3 Alex Butler (@alex__butler), former Digital Strategy and Social Media Manager at Janssen, received the first Pharmaguy Social Media Pioneer Award for Psoriasis 360 – the first (and only) pharma Facebook page that allowed comments without pre-moderation. October 19, 2010 Alex Butler Received 1st Award
  4. 4. © 2015 Pharmaguy™ 4 Tony Jewell (@tonyjewell), former Senior Director of External Communications at AstraZeneca US, received the second Pharmaguy Social Media Pioneer Award for #rxsave – the first (and only) pharma sponsored Twitter chat. October 18, 2011 Tony Jewell Received 2nd Award View the Video here: http://vimeo.com/30755497
  5. 5. © 2015 Pharmaguy™ 5 PharmaGuy presented the 3rd Award to Joan Mikardos, Senior Director, and Laura Kolodjeski, Senior Manager, Patient Solutions, at Sanofi US Diabetes. Accepting the award on behalf of the winners was Wendy Blackburn of Intouch Solutions. October 17, 2012 Sanofi US Diabetes Team Received 3rd Award View the Video here: http://youtu.be/3oJFbjuevBY
  6. 6. © 2015 Pharmaguy™ 6 Pharmaguy presented the 4th Social Media Pioneer Award to the Roche (Italy) Digital Academy Team and its leader Davide Bottalico, MD, Digital Marketing Manager. Denis Dina, Digital Strategic Planner at Roche, accepted the award on behalf of the team. October 15, 2013 Roche Digital Academy Team (Italy) Received 4th Award Davide Bottalico, Team Leader (center, wearing Shirt) Gaetano Vancheri, Stefania Nicastro (left) Alessia Ferrario, and Denis Dina (right) PharmaGuy received a modest travel allowance to make a presentation at the Roche Digital Academy.
  7. 7. © 2015 Pharmaguy™ 7 The Boehringer SM Team wrote the definitive playbook on “How to host Tweetchats that drive healthcare innovation.” As opposed to other social media “playbooks,” which remain proprietary, Boehringer’s is freely available to the public. October 21, 2014 The Boehringer Ingelheim Social Media Team Received 5th Award Left to Right: Patricia Alves, Social Media Community Mgr Judith von Gordon, Head of Global Media and PR Jaclyn Fonteyne, Social Media Specialist
  8. 8. © 2015 Pharmaguy™ 8 Grants4Apps (#G4A) program offers dedicated office space for five digital health startups to support them in further advancing their projects and business models. Each startup receives up to 50,000 Euros. Bayer offers experienced managers as coaches to the startups, in addition to intensive mentoring by external entrepreneurs. October 29, 2015 The Bayer Healthcare Grants4Apps® Team Receives the 6th Award! Left to Right: Esther-Kristin Lather, Program Manager Jesus del Valle, Head of Grants4Apps Mathilde Saingeon, Match Maker Jannis Busch, Operations (not shown) PharmaGuy received a modest travel allowance to give a “Master Class” presentation at Bayer.
  9. 9. © 2015 Pharmaguy™ 9 Honorable Mention: Walt Johnston, Emily Sitrin Mason: Astellas The RunPee app is a movie-viewing app that tells you the best time to “run and pee” without missing the best scenes. As part of the Myrbetriq campaign, Astellas entered into an innovative and exclusive advertising partnership with the app. The ultimate goal was to encourage individuals to speak with a health care professional about overactive bladder (OAB). Myrbetriq®’s Advertising Partnership with RunPee App Podcast interview: http://bit.ly/PMT223 Walt Johnston VP US Marketing Emily Sitrin Mason Consumer Marketing Director
  10. 10. © 2015 Pharmaguy™ 10 Socialize Your Patient Engagement Strategy ‘As patients increasingly embrace technology to learn, manage, and track their own health outcomes, providers and vendors seeking to engage or motivate consumers to take action (or change behavior) must embrace a patient-focused strategy within their overall marketing and communications strategy. Affinito and Mack provide a historical overview of the market trends as well as a future roadmap that is helpful to anyone charged with making the shift to patient- centered care today - and planning for what is possible tomorrow.’ Mark Bard, Co-founder Digital Health Coalition Order Here: http://bit.ly/gowerSMbook Use Code G15JNY35 to Get a 35% Discount!
  11. 11. © 2015 Pharmaguy™ 11 Thank You! http://bit.ly/PGpioneer

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