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• Pharmaguy’s Select List of Big Pharma Companies with
Corporate Facebook Accounts
PHARMA ON FACEBOOK
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
TOP PHARMA COMPANIES USING FACEBOOK
As of 28 Decem...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
SHARE OF FACEBOOK LIKES
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
BAYER
Bayer’s Facebook page
features posts about
s...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
JOHNSON & JOHNSON
J&J’s Facebook page features
bab...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
NOVO NORDISK
Novo’s Facebook page features
the #Kn...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
BOEHRINGER INGELHEIM
BI’s Facebook currently featu...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
PFIZER
Pfizer’s Facebook features a
silent video a...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
GSK
GSK’s Facebook features
Flumoji, an Android ap...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
NOVARTIS
The Novartis corporate
Facebook page feat...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
BMS
The BMS corporate
Facebook page features a
con...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
SANOFI
The Sanofi corporate
Facebook includes an u...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
MERCK
Merck’s verified Facebook
(@MerckBeWell) pag...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
ASTRAZENECA
The AstraZeneca US
Community Connectio...
2017. Pharma Marketing Network. All rights reserved.
Pharma on Facebook
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Pharma on facebook

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Pharmaguy’s Select List of Big Pharma Companies with Corporate Facebook Accounts

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Pharma on facebook

  1. 1. • Pharmaguy’s Select List of Big Pharma Companies with Corporate Facebook Accounts PHARMA ON FACEBOOK
  2. 2. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook TOP PHARMA COMPANIES USING FACEBOOK As of 28 December 2016
  3. 3. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook SHARE OF FACEBOOK LIKES
  4. 4. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook BAYER Bayer’s Facebook page features posts about science but also includes whimsical topics such as how to untangle Christmas lights and “Cow fun facts.” http://bit.ly/BayerUSFB
  5. 5. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook JOHNSON & JOHNSON J&J’s Facebook page features babies right up at the top of the page and focuses mostly on beauty products, but it also has posts about health care (e.g., diabetes), and corporate issues. It responds to viewers queries such as why cotton swabs were discontinued in the U.S. It includes a summary of “community guidelines” as well as a link to J&J’s “full social media community guidelines.” http://bit.ly/JNJFB
  6. 6. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook NOVO NORDISK Novo’s Facebook page features the #KnowYourRisk Twitter hashtag in the cover photo. This hashtag was submitted to Symplur by @THEdeedeebg, whoever that is. The hashtag is used by Novo and patients organizations in support of World Diabetes Day, which was first introduced in 1991 to raise awareness about diabetes. http://bit.ly/FBnovo
  7. 7. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook BOEHRINGER INGELHEIM BI’s Facebook currently features awareness of IPF. “In 2017,” says a post, “we’re continuing our commitment to raising awareness of the rare and serious lung disease #IPF, or idiopathic pulmonary fibrosis. Get involved – share these stats to inform others.” Like Novo Nordisk and other pharma companies, BI promotes a Twitter campaign via a hashtag, which is used by other organizations such as a charity to raise money for respiratory research. http://bit.ly/BIonFB
  8. 8. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook PFIZER Pfizer’s Facebook features a silent video about “a medical device that looks like a video game” and claims it “could detect early signs of Alzheimer’s disease.” The video game is called Project Evo and was developed by Akili to treat cognitive conditions, including ADHD and Alzheimers (http://sco.lt/7iSFhx). http://bit.ly/FBPfizer
  9. 9. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook GSK GSK’s Facebook features Flumoji, an Android app being tested by MIT and GSK to see if it can speed up identification of flu outbreaks. “Real-time tracking of seasonal flu outbreaks is key,” says GSK. “However, researchers have yet to find a tracking mechanism that’s fast and reliable enough to support testing of potential #flu treatments in clinical trials.” GSK uses the #Flumoji hashtag to promote this via Twitter as well. http://bit.ly/GSKonFB
  10. 10. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook NOVARTIS The Novartis corporate Facebook page features its recent World Health Day “Rise Above Heart Failure” initiative with Queen Latifah, the American Heart Association, and UCLA. This campaign included a live panel discussion broadcast via Facebook Live (http://sco.lt/6caCxN). http://bit.ly/FBNovartis
  11. 11. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook BMS The BMS corporate Facebook page features a concept regarding the common cold. “What if a new generation of science could harness the resilience and endurance of the cold virus to help fight off diseases like cancer?” What if indeed! http://bit.ly/BMSonFB
  12. 12. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook SANOFI The Sanofi corporate Facebook includes an update to a video posted in October, 2015, announcing a recall of Auvi-Q, which was among the Top 10 drugs advertised on TV that year (http://sco.lt/8KZEAb). Note that this page is NOT “verified,” which means that Facebook has not confirmed that it is an authentic Page for this business or organization. The Astrazeneca FB page is also not verified. http://bit.ly/FBsanofi
  13. 13. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook MERCK Merck’s verified Facebook (@MerckBeWell) page features working at Merck with videos of scientists and their personal stories. One such video is titled “Humans for Health.” In the left column are links to “Commenting Guidelines” and “Adverse Event Reporting.” http://bit.ly/FBMerck
  14. 14. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook ASTRAZENECA The AstraZeneca US Community Connections Facebook page, like Sanofi’s page, is not verified. The page features the volunteer and charitable efforts of AZ employees, but also includes many disease awareness posts. http://bit.ly/AstraZonFB
  15. 15. 2017. Pharma Marketing Network. All rights reserved. Pharma on Facebook THANKS FOR VIEWING!

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