This is a presentation for the 2014 International Real Estate Conference in Sarasota, FL. Looking for a technology speaker for your next event? Call me, John Mayfield, The Business Tech Guy, 573-756-0077 - http://www.BusinessTechGuy.com
Today, we are actually purchasing television sets, and other high end items right from our SmartPhones and tablet devices! And if we think that international buyers are not smartphone savvy, then think again.
Brazil and the U.S. are in the top 5 Countries - with India and China comprising 31% of the world’s mobile users! Mexico is moving up the list quickly, finally pushing through into the top 15 markets.
Source - Asia Mobile Marketing Association
The question is, how does this effect the home-buying and selling process? A business where we have always provided personal care, close knit service, and a business built on relationships?
Today, consumers are surfing the Internet from SmartPhones and Tablets to find their next real estate purchase.
My friend Danielle Grossenbacher with Brown Stevens in New York, told me how wealthy international buyers are purchasing properties today and how the process has changed. Before, Danielle said you would receive a referral from another agent in another part of the world who had a client they wanted to refer. The buyer flew in, met with you, and a possible purchase would consummate.
Today, Danielle told me that buyers do not want to be tied down. She jokingly, but seriously said that while the women shop on 5th Ave., the men will search for properties on their iPad, call the agents on the properties they like, and when they find the one they want to purchase, call their wife, show it to them, and the deal is closed. She told me that buyers want more freedom today, and DO NOT want to be tied down to one agent.
What does this lead to? - Your information needs to be everywhere!
Is there a magic formula to make your Website Sticky? Maybe? Maybe not? But there are some things that research tells us is working for others. And if that’s the case, we should investigate a little closer.
First, the Zero Moment of Truth - A Google Research Study
The unprecedented convergence of the global economic recession and the explosion in technology really has caused buyers to change how they interact with brands. No longer do they see your advertising and then show up at the store wanting to learn more. Now, after consumers hear about you, their next step is to learn more (and look for the best price) at the Zero Moment of Truth: that instant when they open their laptops, pick up their smartphones or grab their tablets, and search to see if you meet their needs. They may read a review, look for a coupon, watch a video, or read a blog or social network discussion of your brand. We are officially living in a post-Akerlof world — any trace of information asymmetry tipping the balance in favor of the seller is officially gone.
We have to be different - Both in our marketing and our distribution of our information.
If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”
Sarasota 2014 Presentation for International Real Estate Conference
Top Technology Tools For Today’s
International Real Estate Agent
What do Websites and Cheese
Have in Common?
Change Happens - They keep moving the cheese
Anticipate Change - Get ready for the cheese to move
Monitor Change - Smell the cheese often so you know when it is getting old
Adapt to Change - The quicker you let go of old cheese, the sooner you
can enjoy new cheese
Change - Move with the cheese
Enjoy Change - Savor the adventure and enjoy the taste of new cheese!
Be Ready To Change Quickly And Enjoy it Again - They keep moving
“Don’t be chained to thinking
you have to do business the
way you have always done
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