How to connect with quality clients through networking part 1


Published on
How to generate better quality clients through networking in this slide presentation I show you some simple steps on how to set yourself apart from me too competitors and how you maximise your opportunity to connect with people who can introduce you to great clients at networking events.

Listen to the podcast at

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How to connect with quality clients through networking part 1

  1. 1. © Chris Green & John Logar 2013
  2. 2. www.FreelanceUnleashed .com & It starts with you Networking offline is no different to networking online. You have to connect engage add value and build relationships You don’t get married on the first date • There’s and introduction • You ask to go on a date • Your dating ongoing adding of value and engageing and understanding your partner • You propose • They accept and there’s a wedding © John Logar 2013
  3. 3. www.FreelanceUnleashed .com & It starts with a plan • You will get greater success if you start networking with a plan in mind. • What types of clients do you want to do business with • What do you have to offer those clients that would be of benefit to them • Understand the value of what you bring and then articulate it © John Logar 2013
  4. 4. www.FreelanceUnleashed .com & Stand out from the crowd The 10 second pitch Some body asks you what do you do don’t respond with the answer • I’m a graphic designer • I’m an accountant • I’m and seo consultant • I’m a web developer • I’m not special because I’m the same as everyone else in my industry © John Logar 2013
  5. 5. www.FreelanceUnleashed .com & Pitch With Results • I specialise in creating websites that attract and convert high paying customers for small businesses. (Web Developer) • I’m help high net worth individuals build investment portfolios that grow annually up to 15% – 25% (Financial Planner) • I specialise in developing engaging brands that communicate the essence of a business that help customers to connect and interact with the business (Graphic Designer) • I Implement customer attraction and sales conversion systems for businesses ( Internet Marketing Consultant) • I implement IT systems that allow business run from any location in the world with instant access to their data and with super fast back up and protection systems (IT Consultant) © John Logar 2013
  6. 6. www.FreelanceUnleashed .com & Google a list of events you can attend • BNI (Business Network International) • The Referral Network • Chamber of Commerce • Government sponsored business networks • Enterprise Groups • Local Economic Development Groups • Charities • Industry associations © John Logar 2013
  7. 7. www.FreelanceUnleashed .com & Google business groups • Not For Profit Organisations • Professional Membership Groups ( Accountants, Lawyers, Marketing, PR, HR, etc • Leadership Groups • Management Institutes, • Conferences, • Tradeshows © John Logar 2013
  8. 8. www.FreelanceUnleashed .com & Contact The Host • Before you go to an event contact the host or the president of the association and find out who attends their groups and is it OK if you meet them at the event? • The host is a centre of influence that in most cases introduce you to prominent members or their close connections at the event. © John Logar 2013
  9. 9. www.FreelanceUnleashed .com & Questions to ask before attending the event • Who are the members of the group? • What is the agenda for the meetings? • Do you have many business owners as members? • Is their a theme or a focus for the organisation? • What are the benefits of becoming a member? • How often do you meet? • Do you hold conferences or seminars? • Are you affiliated with other organisations? © John Logar 2013
  10. 10. www.FreelanceUnleashed .com & Work Niche Events Attend industry specific events (Printers Association Chapter meetings) Taylor your pitch to suite the niche E.G I’m a print industry marketing specialist that develops customer attraction and sales convesrion systems for printing businesses. I’m a medical marketing specialist in the cosmetic surgery industry © John Logar 2013
  11. 11. www.FreelanceUnleashed .com & Connect your self to the niche industry • If the niche is prosperous enough and has a lot of members. • See if you can join the association as a preferred supplier or and associate . • That way you can attend all their events and build relationships with members directly and you align yourself with the representative organisation. • You can even utilise the organisations branding on your website, business cards, and brochures to highlight your affiliation with the industry niche © John Logar 2013
  12. 12. www.FreelanceUnleashed .com & Recap • Plan ahead and do your research • Identify who you want to do business with • Articulate the benefit of why people should buy from you • Select your events • Contact the host and introduce yourself to a centre of influence • Target and industry niche © John Logar 2013
  13. 13. www.FreelanceUnleashed .com & Part 2 of this presentation is how to maximize your opportunity at the event and how you can generate and abundance of clients from attending events Keep an eye out for part 2 at © John Logar 2013
  14. 14.© John Logar 2013 Turn your freelance skills into a six figure business in ninety days If you have a question for John Logar or would like to interview him for your podcast or have him speak to your group or organisation email him at