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African Finance
Ministries, Social
Media and Public
Financial
Management
We are David Fellows
and John Leonardo
You can contactus at team@pfmconnect.com
Hello!
African social media
usage is rocketing ahead
Facebook usage in Africa
doubled in 2.5 years to 30
June 2015
0
20
40
60
80
100
120
Millions
African Facebook users 31 Dec...
Facebook’s African growth to
continue
Facebook is planning to increase its presence in
Africa
“
“The AMOS-6 satellite ..will
launch in 2016 (and)..cover large
parts of West, East and
Southern Africa”: Mark
Zuckerberg...
Facebook penetration:
Finance ministries active on
Facebook (N.B. Liberia data unavailable)
0 20 40 60 80
Angola
Egypt
Eth...
Finance ministry website traffic
statistics are currently very low
(N.B. Liberia, Somalia and Zambia data unavailable)
Cou...
Finance ministries Facebook
likes (N.B. Data unavailable for Liberia and Somalia)
0.00% 2.00% 4.00% 6.00% 8.00%
Angola
Egy...
Twitter use is relatively limited
◉Finance ministries in Egypt, Rwanda, Senegal
and South Africa are active on Twitter
◉Gh...
Facebook currently generates
limited traffic to finance
ministry websites
◉Egypt was the only country of the eleven survey...
Ministerial speeches
Text from ministerial
speeches is often
included in Facebook
postings.
What topics frequently feature...
Topics addressed in some
finance ministry Facebook
postings
Angola
• Impact of falling oil prices
on economic management
•...
What finance ministries are
rarely discussing
◉Service delivery commitmentsand standards
◉ Budget managementinitiatives
◉P...
Challenges facing finance
ministries in their Facebook
activity
◉Governments’ sensitivity to public criticism
◉Low level o...
Conclusion: African finance
ministries’ Facebook
experience is at an early stage
Potential collaborators in
finance ministries’ future
social media activities
◉Developmentpartners
◉Private sector investo...
We are PFMConnect
You can find us at http://www.pfmconnect.com,
http://blog-pfmconnect.com&
https://www.facebook.com/Impro...
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African Finance Ministries, Social Media and Public Financial Management

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This presentation reviews the activities of African finance ministries using social media. It addresses the exploding growth in Facebook usage in Africa, Facebook penetration levels in countries where finance ministries use Facebook, traffic volumes to finance ministry websites, topics covered on finance ministry websites and what's not covered, challenges arising for finance ministries and possible future collaborators in finance ministry social media activities.

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African Finance Ministries, Social Media and Public Financial Management

  1. 1. African Finance Ministries, Social Media and Public Financial Management
  2. 2. We are David Fellows and John Leonardo You can contactus at team@pfmconnect.com Hello!
  3. 3. African social media usage is rocketing ahead
  4. 4. Facebook usage in Africa doubled in 2.5 years to 30 June 2015 0 20 40 60 80 100 120 Millions African Facebook users 31 Dec 2012 and 30 June 2015 African Facebook users
  5. 5. Facebook’s African growth to continue Facebook is planning to increase its presence in Africa
  6. 6. “ “The AMOS-6 satellite ..will launch in 2016 (and)..cover large parts of West, East and Southern Africa”: Mark Zuckerberg 6 October 2015.
  7. 7. Facebook penetration: Finance ministries active on Facebook (N.B. Liberia data unavailable) 0 20 40 60 80 Angola Egypt Ethopia Ghana Rwanda Senegal Somalia South Africa Uganda Zambia Facebook penetration 31 Dec 2012 Facebook Users as Proportion of Internet Users (%) Proportion of Population using Internet (%)
  8. 8. Finance ministry website traffic statistics are currently very low (N.B. Liberia, Somalia and Zambia data unavailable) Country Estimated Annual Visits (Sept 2015) to Population (2014 Est.) Angola 0.0041% Egypt 0.0010% Ethiopia 0.0000% Ghana 0.0005% Rwanda 0.0034% Senegal 0.0007% South Africa 0.0035% Uganda 0.0003%
  9. 9. Finance ministries Facebook likes (N.B. Data unavailable for Liberia and Somalia) 0.00% 2.00% 4.00% 6.00% 8.00% Angola Egypt Ethiopia Ghana Rwanda Senegal South Africa Uganda Zambia Finance ministry likes (Sept 2015) as % of Facebook users (Dec 2012) Finance ministry likes as % of Facebook users
  10. 10. Twitter use is relatively limited ◉Finance ministries in Egypt, Rwanda, Senegal and South Africa are active on Twitter ◉Ghana’s Minister of Finance is also active in a personal capacity
  11. 11. Facebook currently generates limited traffic to finance ministry websites ◉Egypt was the only country of the eleven surveyed where social media generated any meaningful volume of visits to its finance ministry website (11%). ◉Elsewhere the proportion was generally negligible
  12. 12. Ministerial speeches Text from ministerial speeches is often included in Facebook postings. What topics frequently feature in finance ministries’ Facebook postings? Budgets Ministries regularly provide details of budget spending proposals.
  13. 13. Topics addressed in some finance ministry Facebook postings Angola • Impact of falling oil prices on economic management • PFM reform intentions Egypt • Training courses • Video clips on a range of topics Liberia • Open Budget Initiative • Corruption and tax fraud prosecutions South Africa • Requests for ideas for inclusion in forthcoming budget Uganda • Corruption and tax fraud prosecutions Zambia • Corruption and tax fraud prosecutions • PFM reform intentions
  14. 14. What finance ministries are rarely discussing ◉Service delivery commitmentsand standards ◉ Budget managementinitiatives ◉Procurement process development ◉Anti-corruptionactivities ◉Audit findings
  15. 15. Challenges facing finance ministries in their Facebook activity ◉Governments’ sensitivity to public criticism ◉Low level of public participation
  16. 16. Conclusion: African finance ministries’ Facebook experience is at an early stage
  17. 17. Potential collaborators in finance ministries’ future social media activities ◉Developmentpartners ◉Private sector investors
  18. 18. We are PFMConnect You can find us at http://www.pfmconnect.com, http://blog-pfmconnect.com& https://www.facebook.com/Improvingpublicfin ancialmanagement/ Thanks!
  • RichardSanderson2

    Oct. 29, 2015

This presentation reviews the activities of African finance ministries using social media. It addresses the exploding growth in Facebook usage in Africa, Facebook penetration levels in countries where finance ministries use Facebook, traffic volumes to finance ministry websites, topics covered on finance ministry websites and what's not covered, challenges arising for finance ministries and possible future collaborators in finance ministry social media activities.

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