Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile developer roadshow

521 views

Published on

Highlights of VB research in ...

- Mobile user acquistion
- Mobile monetization
- Mobile app analytics
- Mobile marketing automation

Published in: Mobile
  • Be the first to comment

Mobile developer roadshow

  1. 1. #vbroadshow
  2. 2. Aaron Golden CRO, VentureBeat #vbroadshow
  3. 3. Roadshows are brought to you by our partner: #vbroadshow
  4. 4. And thank you to our supporting partner: #vbroadshow
  5. 5. Event hashtag: #vbroadshow Join the conversation #vbroadshow
  6. 6. Ian Atkinson VP, Business Development, AdColony #vbroadshows
  7. 7. John Koetsier VP Research, VentureBeat, @johnkoetsier #vbroadshow
  8. 8. In other words, mobile is a normal marketplace. The winners win big, and the losers lose big.
  9. 9. We will not talk about the most important part of mobile tonight
  10. 10. (you know that already)
  11. 11. mostly because you’re mostly rock stars
  12. 12. so you know the only path to success
  13. 13. here’s the problem …
  14. 14. Small data Big data #vbroadshow
  15. 15. Mobile user Acquisition #vbroadshow
  16. 16. User acquisition methods #vbroadshow
  17. 17. So you like CPI, do you? #vbroadshow
  18. 18. How much to spend #vbroadshow
  19. 19. Facebook rocks (Twitter mostly sucks) #vbroadshow
  20. 20. User acquisition partners #vbroadshow
  21. 21. 42 (out of hundreds)
  22. 22. five hidden horsemen
  23. 23. Mobile App analytics #vbroadshow
  24. 24. Which solutions are most popular? #vbroadshow
  25. 25. Beyond GA and flurry #vbroadshow
  26. 26. #vbroadshow
  27. 27. Mobile Marketing automation #vbroadshow
  28. 28. Mobile marketing automation Who uses it #vbroadshow
  29. 29. Mobile marketing automation Features #vbroadshow
  30. 30. Mobile marketing automation Results #vbroadshow
  31. 31. Mobile marketing automation Players #vbroadshow
  32. 32. Mobile Monetization #vbroadshow
  33. 33. Methods #vbroadshow
  34. 34. Top monetization vendors: share across 3 key features Vendor Usage Banner ads Interstitials Video ads (percentage using each feature) Google 43.2 74 32 6 Flurry 33.1 47.1 32.4 32.4 Chartboost 30.9 21.1 76.3 2.6 Tapjoy 27.3 60.6 21. 15.2 AdColony 23 3.3 6.7 96.7 Apple (iAd) 18 94.4 27.8 0 Upsight 16.6 19.9 71.4 4.8 NativeX 15.8 5.9 58.8 23.5
  35. 35. Least effective #vbroadshow
  36. 36. Mostpopular • Freemium • Interstitials • Video ads • Banner ads Leastpopular • Surveys • Real-world rewards • Lock screen ads • Subscriptions • Paid download • Affiliate/e-commerce • Notification ads • Text ads • Offer walls • App walls Least effective Most effective
  37. 37. Monetization companies #vbroadshow
  38. 38. 49
  39. 39. most effective
  40. 40. Try stuff #vbroadshow
  41. 41. Summing up #vbroadshow
  42. 42. MTL research@venturebeat.com #vbroadshow
  43. 43. Thanks for your time! #vbroadshow
  44. 44. Fireside Chat Speakers Ian Jeffrey, VP of product marketing, PasswordBox Stephane Marceau, co-founder and CEO, Omsignal Louis René Auclair, VP and CBO, Hibernum Moderator Jon Cifuentes, Research Analyst, VentureBeat #vbroadshow
  45. 45. Questions? #vbroadshow
  46. 46. Aaron Golden CRO, VentureBeat #vbroadshow
  47. 47. Roadshows are brought to you by our partner: #vbroadshow
  48. 48. And thank you to our supporting partners: #vbroadshow
  49. 49. Thank you! Please join us for some cocktails! #vbroadshow

×