At the height of the global recession that began in 2008, business technology leaders were at a turning point. Faced with the conflicting mandates of spend less on technology and drive greater business productivity, we found the traditional approaches to managing IT were no longer adequate. Although each of our situations was different, we struggled to collaborate with our business partners to make fact-based decisions about cost and quality tradeoffs, to drive the right levels of investment in our projects and services, and to maximize the business value from every dollar invested in IT.
Fundamentally, our management approaches lacked the necessary business acumen. Our business partners managed their businesses one way, and we managed ours another way. We spoke different languages. They talked about cost and quality and we talked about technical constraints and service levels. When new market opportunities appeared, they justified the
investments to go after them. We said no to new projects far too often because we had dysfunctional funding
We formed the TBM Technology Business Management Council to deal with this challenge. Rather than each of
us trying to solve the problem on our own, we got together to share and discuss innovative approaches. The theme was always the same: how can we create and leverage transparency internally and with our business partners to optimize our costs, balance the supply and demand for our services, and drive more investment in business productivity and transformation?
In this book, we share our perspectives on Technology Business Management, a prescriptive and applied set of practices for CIOs and their teams to maximize and demonstrate business value. The videos, interactive infographics, and interconnected surveys of the TBM Index provide a rich learning experience for you. We hope you will not only learn the principles of TBM but also how to apply them.
We recognize there is no substitute for conversations with other practitioners of TBM. What makes this book unique is it is a core part of a collaboration platform that connects you to us — a community of your peers who are learning about, adopting, and using TBM. We encourage you to connect and participate. Ask questions. Share your own observations and lessons. In doing so, you will have a better learning experience but you will also help us evolve the practice of Technology Business Management.