Branded Customer Service

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Branded Customer Service

  1. 1. Branded Customer Service a.k.a: a blank paint wall that you can create a masterpiece by john kakalis Image by http://dezignus.com
  2. 2. In a progressively and multifaceted marketplace, the customer expectations are rising and the traditional concepts of customer service differentiation are challenged Image by Banksy
  3. 3. To respond, retailers need to construct their focus to become customer centric in both strategy and execution Image by Photobucket
  4. 4. f the The fu nction o shop ore bec omes m ay aw de cisive as g a rin of delive d, diversifie ing atisfy highly s ing shopp nce experie Image by Tobalo, Flickr
  5. 5. flexible mechanism view convenient The 4 key-words towards maximizing and developing the customer's experience
  6. 6. Build a mechanism that creates shopping experiences that evolve with customer expectations Image by Krobbie, Flickr
  7. 7. Shops must develop to an environment that is easy to shop and that provides customers with the necessary in order to make a confident purchase Image by hotspurzeta ,
  8. 8. Retailers need to achieve a foundational level of customer information integration that includes eliminating customer data silos and integrating fragmented pieces of data gathered across all customer touchpoints and channels Image by drinksmachine , Flickr
  9. 9. Retailers must meet customer needs across different segments, local markets, shopping occasions and product categories. Image by sabellachan, Flickr
  10. 10. The customer centric shop: 4 strategic essentials Image by Bobasonic , Flickr
  11. 11. Connect everyone to the brand and business strategy Image by laytonkylee, Flickr
  12. 12. Become more customer- orientated, not just business and process centric Image by http://www.bigchurchalive.com
  13. 13. Build commitment of staff and emotional engagement with customers Image by eschipul, Flickr
  14. 14. Align attitudes, behaviors and actions to change initiatives introduced by the organization Image by flopper , Flickr
  15. 15. and please…
  16. 16. and please… remember
  17. 17. Image by LonelyBob, Flickr
  18. 18. thank you

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