What is UX design?John HorstmanNashville Research ClubApril 2013
UX = User Experience
UX includes...?HardwareServiceSoftwareSupportn
InterfaceHow should this button look?Image by Marc Hemeon: https://medium.com/design-ux/77eb4f9a439d
User experienceOKShould there be a button here?
UXDesign TechCognitiveScience
Human Factors
Image by Flickr user jbgeronimi: http://www.flickr.com/photos/jbgeronimi/6363087361/
How software used to be designed+Right image by Flickr user Victor1558: http://www.flickr.com/photos/76029035@N02/68294920...
Two big problems1. No one responsible for user happiness.2. Good design wasn’t worth the cost.
Image by Flickr user johnwilliamsphd: http://www.flickr.com/photos/17669664@N05/6170526657/
Good UX is acompetitive advantage
Good UX is afinancial advantage
$1 on UX =$2–100 in returnGlib & Pressman cited on UX Passion:http://www.uxpassion.com/blog/strategy-concepts/ux-roi-user-...
$300,000,000in additional revenue by allowing customers tocheck out without logging into an accounthttp://www.uie.com/arti...
How UX design worksOr, what do UX designersdo all day?
ResearchDesignTest
Usability research
Design
Start roughWork quicklyGet feedback
Wireframing
Rapid Prototyping
Test
Usability studies
A/B testing
Images and data by Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
Images and data by Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
UX in academia
Point light study
ChrisHarrison.net
Thanks!JohnHorstman.comKodiakLearning.com
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
What is UX design?
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What is UX design?

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An introduction to the field of UX, presented to Nashville Research Club by John Horstman on April 28, 2013

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What is UX design?

  1. 1. What is UX design?John HorstmanNashville Research ClubApril 2013
  2. 2. UX = User Experience
  3. 3. UX includes...?HardwareServiceSoftwareSupportn
  4. 4. InterfaceHow should this button look?Image by Marc Hemeon: https://medium.com/design-ux/77eb4f9a439d
  5. 5. User experienceOKShould there be a button here?
  6. 6. UXDesign TechCognitiveScience
  7. 7. Human Factors
  8. 8. Image by Flickr user jbgeronimi: http://www.flickr.com/photos/jbgeronimi/6363087361/
  9. 9. How software used to be designed+Right image by Flickr user Victor1558: http://www.flickr.com/photos/76029035@N02/6829492057/Programmer BusinessmanLeft image from memegenerator.net
  10. 10. Two big problems1. No one responsible for user happiness.2. Good design wasn’t worth the cost.
  11. 11. Image by Flickr user johnwilliamsphd: http://www.flickr.com/photos/17669664@N05/6170526657/
  12. 12. Good UX is acompetitive advantage
  13. 13. Good UX is afinancial advantage
  14. 14. $1 on UX =$2–100 in returnGlib & Pressman cited on UX Passion:http://www.uxpassion.com/blog/strategy-concepts/ux-roi-user-experience-return-on-investment
  15. 15. $300,000,000in additional revenue by allowing customers tocheck out without logging into an accounthttp://www.uie.com/articles/three_hund_million_button/
  16. 16. How UX design worksOr, what do UX designersdo all day?
  17. 17. ResearchDesignTest
  18. 18. Usability research
  19. 19. Design
  20. 20. Start roughWork quicklyGet feedback
  21. 21. Wireframing
  22. 22. Rapid Prototyping
  23. 23. Test
  24. 24. Usability studies
  25. 25. A/B testing
  26. 26. Images and data by Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
  27. 27. Images and data by Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
  28. 28. UX in academia
  29. 29. Point light study
  30. 30. ChrisHarrison.net
  31. 31. Thanks!JohnHorstman.comKodiakLearning.com

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