with John Herman Author School: Demystifying  Social Media
Social Media  is <ul><li>Content distributed through social interaction. </li></ul><ul><li>Helping people make an impact i...
Social Media  is <ul><li>just for people under 25. </li></ul><ul><li>a drain of time with little return. </li></ul><ul><li...
What is the  big deal ?
1.
Vs John Herman’s content John Herman’s content
John Herman’s content
2.  New  marketing is about relationships.
What is the number #1 excuse made by the people avoiding Social Media?
What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.
Why Social Media? <ul><li>Establish yourself as an expert in your field </li></ul><ul><li>Locate and foster potential read...
See:  tinyurl.com/notimeforsocialnetworking
What does Social Media look like?
Blogging (can be) free instant web presence customizable to your personal style, tone
Strategy:  Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
example:  journal.neilgaiman.com
resource:  wordpress .com
resource:  blogger.com
example:  amandahocking.blogspot.com
more about:  Amanda Hocking
more about:  Amanda Hocking
more about:  Amanda Hocking
Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) s...
Strategy:  Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and you...
example:  Ernest Hebert on Facebook
Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010 alone
Strategy:  Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily t...
example:  twitter.com/nhwritersproj
resource:  mashable.com/2009/05/08/twitter-authors
example:  twitter.com/johnherman
example:  Google results for “John Herman”
Podcasting radio on the web popular on mobile devices easy to produce
Strategy:  Read your work for audio download and streaming.
resource:  audacity.sourceforge.net
example:  jimkelly.net
Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web vide...
=
Strategy:  Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
examples:
Strategy:  Post a web video trailer of your short story, novel, poem, or non-fiction book.
examples:
Strategy:  Produce a web TV series based on your work.
 
 
resource:  tubemogul.com
Strategy:  Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a liv...
resource:  livestream.com
example:  livestream.com/allthingsoutloud
Photo Sharing fosters its own dedicated network provides easy content for blogs
resource:  flickr.com
strategy:  Show off your writing space. resource:  whereiwrite.org
resource:  writeplacewritetime.tumblr.com resource:  whereiwrite.org
The Future   (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitl...
example:  ebooks sales surpassed print (at Amazon)
example:  new opportunities for long form journalism
example:  new opportunities for long form journalism
example:  new opportunities for long form journalism
example:  19 th  century style serials make a comeback
example:  customized mobile apps for authors
resource:  mobileroadie.com
strange new opportunities: you have the opportunity to break new ground, the new local is  global
Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)
social media news:  mashable.com
digital media commentary:  pbs.org/mediashift
what’s happening now:  popurls.com
what are people talking about:  metafilter.com
interesting:  tinyurl.com/latenovel
ideas and criticism:  aldaily.com
Does the rise of social / digital / new media mean that  print media will soon be dead ?
Find me at  JohnHerman.org Twitter:  @JohnHerman Facebook: Facebook.com/john.c.herman Tell me what you thought of the pres...
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Social media for Authors

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Presented at the inaugural NH Writers Project Author School at the Loeb School of Communications.

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  • Social media for Authors

    1. 1. with John Herman Author School: Demystifying Social Media
    2. 2. Social Media is <ul><li>Content distributed through social interaction. </li></ul><ul><li>Helping people make an impact in an ocean of web content. </li></ul>
    3. 3. Social Media is <ul><li>just for people under 25. </li></ul><ul><li>a drain of time with little return. </li></ul><ul><li>a fad. </li></ul><ul><li>going away. </li></ul><ul><li>a must-do for everyone. </li></ul>NOT
    4. 4. What is the big deal ?
    5. 5. 1.
    6. 6. Vs John Herman’s content John Herman’s content
    7. 7. John Herman’s content
    8. 8. 2. New marketing is about relationships.
    9. 9. What is the number #1 excuse made by the people avoiding Social Media?
    10. 10. What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.
    11. 11. Why Social Media? <ul><li>Establish yourself as an expert in your field </li></ul><ul><li>Locate and foster potential readers long before your work is published </li></ul><ul><li>Invest in quick, easy, low cost efforts with potentially high returns </li></ul><ul><li>Network professionally in a community of writers, publishers, agents, and booksellers. </li></ul><ul><li>Your potential readers are online. And the audience is limitless. </li></ul>
    12. 12. See: tinyurl.com/notimeforsocialnetworking
    13. 13. What does Social Media look like?
    14. 14. Blogging (can be) free instant web presence customizable to your personal style, tone
    15. 15. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
    16. 16. example: journal.neilgaiman.com
    17. 17. resource: wordpress .com
    18. 18. resource: blogger.com
    19. 19. example: amandahocking.blogspot.com
    20. 20. more about: Amanda Hocking
    21. 21. more about: Amanda Hocking
    22. 22. more about: Amanda Hocking
    23. 23. Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month
    24. 24. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
    25. 25. example: Ernest Hebert on Facebook
    26. 26. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010 alone
    27. 27. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
    28. 28. example: twitter.com/nhwritersproj
    29. 29. resource: mashable.com/2009/05/08/twitter-authors
    30. 30. example: twitter.com/johnherman
    31. 31. example: Google results for “John Herman”
    32. 32. Podcasting radio on the web popular on mobile devices easy to produce
    33. 33. Strategy: Read your work for audio download and streaming.
    34. 34. resource: audacity.sourceforge.net
    35. 35. example: jimkelly.net
    36. 36. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month royal.pingdom.com/2011/01/12/internet-2010-in-numbers
    37. 37. =
    38. 38. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
    39. 39. examples:
    40. 40. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
    41. 41. examples:
    42. 42. Strategy: Produce a web TV series based on your work.
    43. 45. resource: tubemogul.com
    44. 46. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
    45. 47. resource: livestream.com
    46. 48. example: livestream.com/allthingsoutloud
    47. 49. Photo Sharing fosters its own dedicated network provides easy content for blogs
    48. 50. resource: flickr.com
    49. 51. strategy: Show off your writing space. resource: whereiwrite.org
    50. 52. resource: writeplacewritetime.tumblr.com resource: whereiwrite.org
    51. 53. The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities
    52. 54. example: ebooks sales surpassed print (at Amazon)
    53. 55. example: new opportunities for long form journalism
    54. 56. example: new opportunities for long form journalism
    55. 57. example: new opportunities for long form journalism
    56. 58. example: 19 th century style serials make a comeback
    57. 59. example: customized mobile apps for authors
    58. 60. resource: mobileroadie.com
    59. 61. strange new opportunities: you have the opportunity to break new ground, the new local is global
    60. 62. Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)
    61. 63. social media news: mashable.com
    62. 64. digital media commentary: pbs.org/mediashift
    63. 65. what’s happening now: popurls.com
    64. 66. what are people talking about: metafilter.com
    65. 67. interesting: tinyurl.com/latenovel
    66. 68. ideas and criticism: aldaily.com
    67. 69. Does the rise of social / digital / new media mean that print media will soon be dead ?
    68. 70. Find me at JohnHerman.org Twitter: @JohnHerman Facebook: Facebook.com/john.c.herman Tell me what you thought of the presentation: john.c.herman@gmail.com Q&A

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