How to Get Your Book Ahead with Social Media

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  • How to Get Your Book Ahead with Social Media

    1. 1. How to Get Your Book Ahead with Social Media with John Herman
    2. 2. Once upon a time... there was a guy who watched a whole movie on a tiny device.
    3. 3. = 1 st commercial use: April 14 th , 1894
    4. 4. Once upon a time... there were people who connected with strangers through text.
    5. 5. = New York Times November 30, 1890 =
    6. 6. New York Times November 30, 1890 “ … telegraphers use a system of abbreviations which enables them to say considerably more in a certain period of time then they otherwise could… The salutation may be accompanied by an inquiry by one as to the health of the other, which would be expressed thus: “Hw r u ts mng?” And the answer would be: “I’m pty wl; hw r u?” or “I’m nt flg vy wl; fraid I’ve gt t mlaria.” Article excerpt: ”
    7. 7. Once upon a time... a good joke could spread across the entire country in a day.
    8. 8. = New York Times June 12, 1910
    9. 9. Technological advances are not amazing. What is amazing is what you do with them. *
    10. 10. Social Media is <ul><li>Content distributed through social interaction. </li></ul><ul><li>Helping people make an impact in an ocean of web content. </li></ul>
    11. 11. Social Media is <ul><li>just for people under 25. </li></ul><ul><li>a drain of time with little return. </li></ul><ul><li>a fad. </li></ul><ul><li>going away. </li></ul><ul><li>a must-do for everyone. </li></ul>NOT
    12. 12. What is the big deal ?
    13. 13. 1.
    14. 14. Vs John Herman’s content John Herman’s content
    15. 15. John Herman’s content
    16. 16. 2. Social marketing is about relationships.
    17. 17. What is the number #1 excuse made by the people avoiding Social Media?
    18. 18. What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.
    19. 19. Why Social Media? <ul><li>Establish yourself as an expert in your field </li></ul><ul><li>Locate and foster potential readers long before your work is published </li></ul><ul><li>Invest in quick, easy, low cost efforts with potentially high returns </li></ul><ul><li>Network professionally in a community of writers, publishers, agents, and booksellers. </li></ul><ul><li>Your potential readers are online. And the audience is limitless. </li></ul>
    20. 20. What does Social Media look like?
    21. 21. Blogging Facebook Twitter Web video Podcasting Live Streaming Google+ What does Social Media look like?
    22. 22. Blogging (can be) free instant web presence customizable to your personal style, tone
    23. 23. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
    24. 24. example: journal.neilgaiman.com
    25. 25. resource: wordpress .com
    26. 26. resource: blogger.com
    27. 27. example: amandahocking.blogspot.com
    28. 28. more about: Amanda Hocking
    29. 29. more about: Amanda Hocking
    30. 30. more about: Amanda Hocking
    31. 31. Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month
    32. 32. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
    33. 33. example: Ernest Hebert on Facebook
    34. 34. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010 alone
    35. 35. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
    36. 36. example: twitter.com/nhwritersproj
    37. 37. resource: mashable.com/2009/05/08/twitter-authors
    38. 38. example: twitter.com/johnherman
    39. 39. example: Google results for “John Herman”
    40. 40. Podcasting radio on the web popular on mobile devices easy to produce
    41. 41. Strategy: Read your work for audio download and streaming.
    42. 42. resource: audacity.sourceforge.net
    43. 43. example: jimkelly.net
    44. 44. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month royal.pingdom.com/2011/01/12/internet-2010-in-numbers
    45. 45. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
    46. 46. examples:
    47. 47. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
    48. 48. examples:
    49. 49. Strategy: Produce a web TV series based on your work.
    50. 54. How to Survive the Strange: The Web Series
    51. 56. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
    52. 57. resource: livestream.com
    53. 58. example: livestream.com/allthingsoutloud
    54. 59. Photo Sharing fosters its own dedicated network provides easy content for blogs
    55. 60. resource: flickr.com
    56. 61. strategy: Show off your writing space. resource: whereiwrite.org
    57. 62. resource: writeplacewritetime.tumblr.com resource: whereiwrite.org
    58. 63. The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities
    59. 64. example: ebooks sales surpassed print (at Amazon)
    60. 65. example: new opportunities for long form journalism
    61. 66. example: new opportunities for long form journalism
    62. 67. example: new opportunities for long form journalism
    63. 68. example: 19 th century style serials make a comeback
    64. 69. example: customized mobile apps for authors
    65. 70. resource: mobileroadie.com
    66. 71. new opportunities: Collaborate. Connect.
    67. 72. new opportunities: Break new ground, the new local is global
    68. 73. let’s talk about a new opportunity
    69. 75. So what ?
    70. 76. Time to reach 10 million users:
    71. 77. Time to reach 10 million users: 2 years, 122 days
    72. 78. Time to reach 10 million users: 2 years, 122 days 2 years, 50 days
    73. 79. Time to reach 10 million users: 2 years, 122 days 2 years, 50 days 16 days
    74. 80. You control your privacy.
    75. 81. No effort to join.
    76. 82. Everything (email, direct messaging, photo sharing, video conferencing) can be replaced by a simple stream.
    77. 83. It’s fun.
    78. 85. Examples of early adapting Google+
    79. 89. This morning’s comment:
    80. 90. Technological advances are not amazing. What is amazing is what you do with them. *
    81. 91. Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)
    82. 92. social media news: mashable.com
    83. 93. digital media commentary: pbs.org/mediashift
    84. 94. what’s happening now: popurls.com
    85. 95. what are people talking about: metafilter.com
    86. 96. interesting: tinyurl.com/latenovel
    87. 97. ideas and criticism: aldaily.com
    88. 99. Does the rise of social / digital / new media mean that print media will soon be dead ?
    89. 100. Find me at JohnHerman.org Twitter @JohnHerman Facebook Facebook.com/john.c.herman Google+ +John Herman Tell me what you thought of the presentation: john.c.herman@gmail.com Q&A

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