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Turbocharging Your Brand Using Social Media

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How to promote and reinforce distinctive brand qualities through the smart use of social media. This presentation, given to the Online Marketing Summit in Cleveland, OH described step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach.

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Turbocharging Your Brand Using Social Media

  1. 1. Turbocharging Your Brand Using Social Media Online Marketing Summit Cleveland, OH June 7, 2010
  2. 2. this presentation noob guru
  3. 3. 75% of Americans use SM
  4. 4. 50 million tweets per day
  5. 5. 100,000,000 views per day
  6. 6. WTF is Social Media?
  7. 7. Social Media is... people connecting to people using technology
  8. 8. Social Media is word of mouth on steroids
  9. 9. Your customers have a voice
  10. 10. Conversation Community
  11. 11. Where they can share passions
  12. 12. Where they can share outrage
  13. 13. Clutter is overwhelming
  14. 14. They’re tuning you out
  15. 15. What are your objectives? goals? aspirations?
  16. 16. Where will you compete?
  17. 17. SM doesn’t disguise your nature, it reveals it
  18. 18. Pick one or two Product development Sales Customer Service PR Market research HR Loyalty Lead generation Tech support
  19. 19. Solicit C Suite! participation R&D! HR! top > bottom Marketing! Sales! Cust" Tech" Svc! Support!
  20. 20. Formalize handoff process
  21. 21. Determine appropriate response
  22. 22. How will you win?
  23. 23. Social media reconnaissance
  24. 24. Focus
  25. 25. What capabilities are necessary?
  26. 26. Create content hub
  27. 27. Key to content success... ...it’s about them, not you
  28. 28. Content crosses platforms
  29. 29. Video dominates
  30. 30. Use video distribution service
  31. 31. Cherish your database
  32. 32. Active listening
  33. 33. Timely & appropriate responses
  34. 34. Converse
  35. 35. Tell your story
  36. 36. What systems are necessary to build and sustain?
  37. 37. Social media policy
  38. 38. Measure
  39. 39. Formal tracking mechanisms
  40. 40. Dive in
  41. 41. Questions john.heaney@orange-envelopes.com twitter: @johnheaney

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