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Social Media for Business Development

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How to apply social media strategies to accelerate business development. Real world strategies to Plan, Listen, Build, Engage and Monitor your social media activity.

Published in: Business, Technology
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Social Media for Business Development

  1. 1. Using Social Media for Business Development
  2. 2. WTF is Social Media?
  3. 3. Social Media is… people connecting to people using technology
  4. 4. Social Media is word of mouth on steroids
  5. 5. they’re tuning you out
  6. 6. Who’s doing Social Media Right?
  7. 7. Oreo’s doing Social Media Right
  8. 8. Oreo Facebook (>12,000,000)
  9. 9. Oreo Facebook (>12,000,000)
  10. 10. Ben & Jerry’s doing Social Media Right
  11. 11. Ben & Jerry’s
  12. 12. Ben & Jerry’s Facebook (2 MM)
  13. 13. Ben & Jerry’s Twitter Stream (12,000)
  14. 14. #1 Set Goals
  15. 15. Pick one (or two). No more.
  16. 16. Focus
  17. 17. #2 Listen
  18. 18. Social Media reconnaissance
  19. 19. Social Media reconnaissance
  20. 20. SM Recon Tools • Twitter Search (search.twitter.com) • Twellow (twellow.com) • Twitter lists • Boardreader (forums & msg boards) • Google Blogsearch • LinkedIn Groups
  21. 21. #3 Build
  22. 22. Stake your claim
  23. 23. Select your platforms To reach your target audience
  24. 24. Select your platforms To reach your target audience
  25. 25. Create content hub podcasts
  26. 26. SEO Essentials
  27. 27. Cross pollinate content
  28. 28. Timeliness & consistency
  29. 29. Timeliness & consistency
  30. 30. Herd your audience to your desired destination
  31. 31. Herd your audience to your desired destination
  32. 32. Power of video #2 Search Engine
  33. 33. Video rules the web
  34. 34. Video rules the web
  35. 35. Create your own YouTube channel
  36. 36. #4 Engage
  37. 37. Ask questions @johnheaney sorry to hear you’re having trouble. How can we help? Which new feature is most important to you? Need help? Check out our new instruction videos on our website Want to attend SXSW? Enter our contest today Want to engage?
  38. 38. Tell your story
  39. 39. Your story’s value * according to the Significant Objects Project
  40. 40. Pick the right team
  41. 41. Pick the right team with a passion for Social Media
  42. 42. Social Media doesn’t disguise your nature… … it reveals it
  43. 43. Social Media doesn’t disguise your nature…
  44. 44. Transparency
  45. 45. Transparency
  46. 46. Dive in
  47. 47. Connect
  48. 48. Connect
  49. 49. Focus on local
  50. 50. Focus on local
  51. 51. Yelp
  52. 52. Yelp
  53. 53. Reputation Management
  54. 54. Reputation Management
  55. 55. Location-based social media
  56. 56. Location-based social media
  57. 57. Webinars
  58. 58. Webinars • WebEx • GoToMeeting • FuzeMeeting
  59. 59. LinkedIn Answers
  60. 60. LinkedIn Answers
  61. 61. Podcasts
  62. 62. Podcasts
  63. 63. Slideshare
  64. 64. Slideshare
  65. 65. & modify #5 Measure
  66. 66. Monitoring tools Trackur Radian6 Alterian SM2 Lithium Google Analytics Technorati Search Twitter Search Google Reader Google Alerts Addictomatic FREE PAID
  67. 67. Real-time Analytics
  68. 68. Ask for help
  69. 69. Prepared by: Slides at: slideshare.net/johnheaney

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