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Powering Your Personal Brand
    With Social Media
this presentation




noob                  guru
75% of Americans use SM
time spent on social media




growing 3x internet rate
Republic of Facebook
     1.



     2.



     3.

            400 million users
50 million tweets per day
100,000,000 views per day
Content is the new democracy,
and we the people are ensuring
     that our voices are heard.
                                Brian Solis
                The Social Media Manifesto
WTF is Social Media?
Social Media is...
people connecting to people using technology
Social Media is word of mouth on steroids
You have a voice ....
Cut through the clutter
You are a blank slate
Authenticity
What are your brand attributes?




               Motivated




                            Detail Oriented
What are your brand attributes?

  Organized                                  Reliable
                    Thoughtful
Innovative
                       Motivated             Methodical
     Creative
                                        Efficient
             Trustworthy                           Driven
                                 Strategic
Persistent
                 Energetic
                                       Detail Oriented
Hope is not a strategy
Think first
Focus
Quality
Consistency
Generosity
Content is king
Mold your own personal brand
Personal


           Professional
Privacy Lockdown
Social media overload
Reserve your identities




           namechk.com
Create your visual identity
Corporate
Facial
Why full body shots don’t work
Why full body shots don’t work

 } 40 pixels
Personal Avatar
Headshot + logo
Corporate/Personal Hybrid
Your default profile
Completed profile
Ask for help
Own your identity




           yourself
Personal SEO
Google Profile
Pick your platforms
Listen
It’s a virtual cocktail party
Engage
Content crosses platforms
Video Rules
Converse
Measure
Dive in
Questions




   john.heaney@orange-envelopes.com

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Powering Your Personal Brand With Social Media

Editor's Notes