Facebook for Business

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How to create a Facebook presence for your business and execute compelling Facebook marketing and relationship building strategies to fuel your growth.

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Facebook for Business

  1. 1. Facebook for Business Social Media Studio Cleveland, OH March 8, 2011
  2. 2. Facebook Stats 500+ million
  3. 3. Facebook Stats 50% log in daily
  4. 4. Facebook Stats 50 minutes/day
  5. 5. Types of FB pages Personal Professional Social Media Overlap
  6. 6. Create your FB Biz Page
  7. 7. Selects page administrators
  8. 8. Fine tune your page
  9. 9. <ul><li>Increase your business visibility </li></ul><ul><li>Expand business connections </li></ul><ul><li>Develop business personality </li></ul>Why Post as a Page?
  10. 10. Page view visible to everyone
  11. 11. Page view changes after “ Like ”
  12. 12. New FB Pages are biz friendly
  13. 13. Embed Calls to Action
  14. 14. Embed Calls to Action
  15. 15. FB Strategy #1: Determine objective
  16. 16. FB Strategy #2: Design experience What would do?
  17. 17. Want to connect? Add value.
  18. 18. FB Strategy #3: Develop & deploy content
  19. 19. What is content? <ul><li>Videos </li></ul><ul><li>Events </li></ul><ul><li>Articles </li></ul><ul><li>Blog posts </li></ul><ul><li>Photos </li></ul><ul><li>Discussions </li></ul>
  20. 20. FB Strategy #4: Promotion
  21. 21. Inegrate Social Plug-ins
  22. 22. Social Plug-in Promotion
  23. 23. Embed “ Like ” & links everywhere <ul><li>email signatures </li></ul><ul><li>blog posts </li></ul><ul><li>broadcast email </li></ul><ul><li>website </li></ul><ul><li>business cards </li></ul>
  24. 24. Want to get noticed? Tag @bobjones @lizjohnson @jimnelson ...
  25. 25. FB Strategy #5: Ongoing Engagement
  26. 26. FB Strategy #6: Measurement
  27. 27. Facebook Analytics
  28. 28. Facebook Analytics (cont)
  29. 29. Dive in
  30. 30. Questions [email_address] twitter: @johnheaney

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