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The Data & Analytics Journey – Why it’s more attainable for your company than ever before

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The typical perception of Big Data, Analytics, and Predicative/AI is that only the big companies can reap the benefits. Many believe they need a data warehouse, expensive reporting software, & an army of data scientists to get any value out of effort and cost. This session will explore and debunk that myth and showcase how companies of any size can participate. While there are many maturity models available, most are not designed to be practical guides to solving common business problems. Because of the explosion in cloud services, the barrier to entry has eroded significantly. We will look at some practical steps to access these capabilities and provide examples to where market-leading and growth companies have seen large benefits. Attendees will walk away with broader understanding of what’s possible to move their company through the journey in 2017. We will take a close look at IBM Watson solutions and how they integrate with IBM Collaboration and Social solutions.

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The Data & Analytics Journey – Why it’s more attainable for your company than ever before

  1. 1. THE DATA & ANALYTICS JOURNEY Why it’s more attainable for your company than ever before Social Connections 11 Chicago June 1-2 2017 © 2017 PSC Group, LLC
  2. 2. PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS
  3. 3. THE THREE THINGS YOU ARE GOING TO LEARN 1. Big Data does not mean “Big Costs” 2. How mid-market / market- leading and growth companies have seen large benefits 3. Broader understanding of what’s possible to move their company through the journey © 2017 PSC Group, LLC
  4. 4. WHAT YOU ARE NOT GOING TO LEARN • How to be a data scientist • What products actually exist • Vendor endorsement © 2017 PSC Group, LLC
  5. 5. • Introductions • State of the Union – Analytics, BI & Big Data for the Mid-Market • Visualization • Data Warehouse as a Service • Cognitive Services • Machine Learning for the Masses • Wrap-up © 2017 PSC Group, LLC
  6. 6. JOHN HEAD • Chief Evangelist & Business Development • IBM Dual Champion - Collaboration and Cloud • 25 years experience - 19 Consulting, 6 sales • Speaker of 70+ sessions at conferences and user groups around the world • Specialize in Application Modernization & Integration • 5 year Lumity Exec Board Member • YWCA of Metropolitan Chicago Board Member © 2017 PSC Group, LLC
  7. 7. DR. MARK RODEN • PSC Group LLC (Chicago USA) • 20 years working with Web Technologies • Principal Architect at PSC Group • Project Leader • Developer • Evangelist © 2017 PSC Group, LLC
  8. 8. OUR METHODOLOGY MODERNIZATION, NOT MIGRATION Inventory Existing Application Portfolio Categorize and Prioritize Estimate Modernization Costs Determine Landing Platform Network Impact Analysis Data Center Impact Analysis Define Security Model on Landing Platform Establish Tools & Standards Application Transformation Data Transformation Sunset Legacy Environment Develop Support and Staffing Plan Application Modernized! Reduce Licensing of Legacy Environment Define Governance Model Modify Infrastructure Establish Development Environment Specify and Procure Production Hardware and Software Analysis & Design Prepare for a more data driven, mobile, social and dynamic future Identify opportunities to enhance processes, workflow and security Technical Analysis Business Value Analysis Cultural Change Analysis Develop Training Plan and Materials Train End Users on Modernized Application ANALYZE MODERNIZE © 2017 PSC Group, LLC
  9. 9. © 2017 PSC Group, LLC • Introductions • State of the Union – Analytics, BI & Big Data for the Mid-Market • Visualization • Data Warehouse as a Service • Cognitive Services • Machine Learning for the Masses • Wrap-up
  10. 10. © 2017 PSC Group, LLC
  11. 11. WHY NOW? • Before 2014, Big Data/BI/Analytics was a game of the big enterprises • Infrastructure • Resources • Cost • “Reporting” was the Mid-Market sweet spot • Excel / Crystal / Tableau © 2017 PSC Group, LLC
  12. 12. WHAT CHANGED • Since 2014, the following has changed: 1. Acceptance of the cloud 1. Start-ups vs Mid-Market vs. Enterprise 2. Cost of Entry dramatically decreased 3. Need for specialization has decreased 4. Competitive Advantage of using your data is attainable © 2017 PSC Group, LLC
  13. 13. “BIG” MYTHS • “Big” in Big Data/BI/Analytics no longer means • Big Cost • Big Infrastructure • Big Maintenance • Big Teams • Big Data/BI Analytics is accessible to companies of any size © 2017 PSC Group, LLC
  14. 14. BUSINESS INTELLIGENCE MATURITY ROADMAP Fixed What is going on? Self Service Let me see what is going on. Monitoring Are we meeting our KPIs? Predictive How can we be more efficient? Increasingly Mission Critical Increasingly resource intensive © 2017 PSC Group, LLC
  15. 15. © 2017 PSC Group, LLC • Introductions • State of the Union – Analytics, BI & Big Data for the Mid-Market • Visualization • Data Warehouse as a Service • Cognitive Services • Machine Learning for the Masses • Wrap-up
  16. 16. VISUALIZATION • (Data) Visualization is a general term that describes any effort to help people understand the significance of data by placing it in a visual context. Patterns, trends and correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization software. © 2017 PSC Group, LLC
  17. 17. VISUALIZATION Traditional On Premises Tools • Visualization as an IT service • Excel to enterprise grade • Reliance on someone else providing the data service Cloud Based Tooling • Visualization as a Platform • API Architecture • Consumption of services © 2017 PSC Group, LLC
  18. 18. BI FOR THE MASSES Everyone Analysttoenduser ITtoenduser 2nd wave Self-service BI 1stwave Technical BI 3rdwave End user BI © 2017 PSC Group, LLC
  19. 19. TURNING DATA INTO BUSINESS INSIGHTS IS CHALLENGING Common BI challenges include… Multiple data sources Data residing in SaaS solutions and other external locations is difficult to access and refresh securely End-to-end view Data often resides in disparate locations, making it difficult to see a complete picture of your business Right data for the right users at the right time Different roles have different needs and business users need the latest operational data © 2017 PSC Group, LLC
  20. 20. DATA SOURCES • Connect to cloud services you already use - popular SaaS solutions • Quickly start with solution-specific content packs which include • Explore data with fast data processing • Automatic data refresh is built-in © 2017 PSC Group, LLC
  21. 21. © 2017 PSC Group, LLC • Introductions • State of the Union – Analytics, BI & Big Data for the Mid-Market • Visualization • Data Warehouse as a Service • Cognitive Services • Machine Learning for the Masses • Wrap-up
  22. 22. DATA WAREHOUSING AS A SERVICE • Data Warehousing as a Service (DWaaS) is an outsourcing model in which a service provider configures and manages the hardware and software resources a data warehouse requires, and the customer provides the data and pays for the managed service. © 2017 PSC Group, LLC
  23. 23. DATA WAREHOUSING AS A SERVICE • IBM dashDB • Amazon RedShift • Microsoft Azure Data Warehouse • Google Big Query © 2017 PSC Group, LLC
  24. 24. A MODERN DATA WAREHOUSE AS A SERVICE
  25. 25. MASSIVELY PARALLEL PROCESSING
  26. 26. CLOUD FLEXIBILITY
  27. 27. © 2017 PSC Group, LLC • Introductions • State of the Union – Analytics, BI & Big Data for the Mid-Market • Visualization • Data Warehouse as a Service • Cognitive Services • Machine Learning for the Masses • Wrap-up
  28. 28. COGNITIVE SERVICES • Cognitive computing is the simulation of human thought processes in a computerized model. Cognitive computing involves self-learning systems that use data mining, pattern recognition and natural language processing to mimic the way the human brain works. © 2017 PSC Group, LLC
  29. 29. EVOLUTION OF BUSINESS INTELLIGENCE • Next step in BI and analytics is service based • Cognitive analytics • Service based intelligence © 2017 PSC Group, LLC
  30. 30. WHAT ARE COGNITIVE SERVICES? • Set of core services delivered via API’s and SaaS products • Core Services: • Translation • Discovery • Image recognition • Language patterns © 2017 PSC Group, LLC
  31. 31. COGNITIVE API SERVICES • Vision • Content Moderator • Emotion • Face • Video • Text to Speech • Speaker Recognition • Linguistic Analysis • Text Analytics • Translator • Knowledge Exploration Service • Recommendations • Search © 2017 PSC Group, LLC
  32. 32. COGNITIVE API SERVICES
  33. 33. BUILDING COGNITIVE SERVICES INTO YOUR APPLICATION © 2017 PSC Group, LLC
  34. 34. © 2017 PSC Group, LLC • Introductions • State of the Union – Analytics, BI & Big Data for the Mid-Market • Visualization • Data Warehouse as a Service • Cognitive Services • Machine Learning for the Masses • Wrap-up
  35. 35. MACHINE LEARNING • Machine learning is the subfield of computer science that gives "computers the ability to learn without being explicitly programmed.“ Evolved from the study of pattern recognition and computational learning theory in artificial intelligence,machine learning explores the study and construction of algorithms that can learn from and make predictions on data. © 2017 PSC Group, LLC
  36. 36. CLOUD PREDICTIVE ANALYTICS • Drag and drop Predictive Analysis • Visual comprehension of the ideas and concepts • Cloud based • As complex as you need it to be • Accessible as a service © 2017 PSC Group, LLC
  37. 37. DRAG AND DROP PREDICTIVE ANALYTICS © 2017 PSC Group, LLC
  38. 38. DRAG AND DROP CONNECTIVITY © 2017 PSC Group, LLC
  39. 39. ACCESSIBILITY OF KNOWLEDGE © 2017 PSC Group, LLC
  40. 40. • Introductions • State of the Union – Analytics, BI & Big Data for the Mid-Market • Visualization • Data Warehouse as a Service • Cognitive Services • Machine Learning for the Masses • Wrap-up
  41. 41. THE THREE THINGS YOU LEARNED 1. Big Data does not mean “Big Costs” 2. How mid-market / market- leading and growth companies have seen large benefits 3. Broader understanding of what’s possible to move their company through the journey © 2017 PSC Group, LLC
  42. 42. Thank You! Questions? Contact: John Head Mark Roden 312.999.5617 571.213.6618 jhead@psclistens.com mroden@psclistens.com © 2017 PSC Group, LLC

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