Social Media Makeover was an event sponsored by the Young Executive Committee at the Metropolitan Club of Chicago. The event covered makeover tips for the individual, both on-line and in the real world.
“Google before you speak”Peoplegoogle before then contact someoneThis covers meeting new people, people & things you recommend, and your own historyHave you googled yourself lately? Nothing coming back is just as bad as something negativePersonal Branding is more important than your companies marketing & advertising budgetMore important is what you say about youSocial media lets other people talk about you – out of your control – for better or worseYou will have many jobs and/or careers, but just one brand our grandparents had one career, two jobs on average 3 careers, 6 jobs for someone who entered the workforce in the past 20 years
“Social Media Experts” or “Social Media Consultants” generate content for hire. I use social media to distribute content I generate. Social Media is just another channel for me – the same as advertising or cold calling
I decide what I tell the world I write everything, so I know 100% of what gets written no ghost writers, no botsI decide who can see itI lock down twitter and facebook so you have to ask permission to read my contentOnce I allow you to read, you can read everythingI am the voice-no ghost writers, no bots- No marketing teams or review
Blog437 blog entries in 2009Over 2k unique users a dayOptimized for SEOLinked thru content aggregators like PlanetLotusTwitterLinkedinFacebookslideshare
Zain Africa ChallengeZain Africa Challenge is a technology solution for a educational program in Africa18 countries, televised live on tvDonates over 400k a year to african universitiesWon the IBM Lotus Award for Best Philanthropic Solution in Jan 2009My blog on the entry got LinkedIN Recommendation leads to clients1 Tweet = $500,000