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© 2013 PSC Group, LLC
Personal Branding
© 2013 PSC Group, LLC
© 2013 IBM Corporation
John Head
jhead@psclistens.com
1051 Perimeter Drive
Suite 500
Schaumburg, IL ...
© 2013 PSC Group, LLC
What is Personal Branding?
“Personal branding is the practice of people marketing themselves and
the...
© 2013 PSC Group, LLC
Personal Branding?
My definition:
Building a personal on-line story that is associated to your ‘topi...
© 2013 PSC Group, LLC
Personal Branding
Personal Branding allows me to:
• Speak from my own voice
• Apply personal opinion...
© 2013 PSC Group, LLC
Thought Leadership through Content
To be a thought leader, you need content.
The Personal Branding p...
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
Social Sites Support Content
• Your social sites should support the distribution and
conversations a...
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
d
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
How do I manage all these social conversations?
• Balancing content sharing and response is incredib...
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
Sharing Content on a Schedule
• Don’t share everything as you read it.
• Publish content on your sch...
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
What about listening?
• Part of personal branding is having intelligence about your
network.
• Here ...
© 2013 PSC Group, LLC
© 2013 PSC Group, LLC
Leveraging Your Network
1. Find ways to leverage your network to reshare your content.
2. Retweets, ...
© 2013 PSC Group, LLC
Personal Branding Final Thoughts
1. Personal Branding is not about ‘being social’
2. Create your own...
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Personal Branding 2017

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My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.

Published in: Career
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Personal Branding 2017

  1. 1. © 2013 PSC Group, LLC Personal Branding
  2. 2. © 2013 PSC Group, LLC © 2013 IBM Corporation John Head jhead@psclistens.com 1051 Perimeter Drive Suite 500 Schaumburg, IL 60173 (847) 517-7200 (847) 517-7600 fax Facebook.com/PSCGroup Twitter.com/PSCGroup Linkedin.com/company/psc-group-llc Slideshare.com/PSCGroup Youtube.com/PSCGroup Facebook.com/johndhead Twitter.com/johnhead LinkedIN.com/in/johndhead Slideshare.com/johnhead Youtube.com/johnhead www.johndavidhead.com www.pscgroup.com
  3. 3. © 2013 PSC Group, LLC What is Personal Branding? “Personal branding is the practice of people marketing themselves and their careers as brands. or “Personal branding is the process of creating a recognizable professional name and reputation for yourself or your company/business.” or “It is a combination of how you present yourself through the various means of communication and of how clients remember you after you have provided the service.”
  4. 4. © 2013 PSC Group, LLC Personal Branding? My definition: Building a personal on-line story that is associated to your ‘topic’ but not attached to your company. It’s in your own voice, mixed with personal items that makes you relatable, and defines your approach to your career and life. It is more important than anything your company marketing effort will ever do for your own career and path.
  5. 5. © 2013 PSC Group, LLC Personal Branding Personal Branding allows me to: • Speak from my own voice • Apply personal opinion into any topic • Leverage content and apply personal spin • Turn into speaking opportunities • Apply to my sales efforts
  6. 6. © 2013 PSC Group, LLC Thought Leadership through Content To be a thought leader, you need content. The Personal Branding process for me starts with content. All content needs a home. Facebook and Twitter are not content repositories.
  7. 7. © 2013 PSC Group, LLC
  8. 8. © 2013 PSC Group, LLC
  9. 9. © 2013 PSC Group, LLC Social Sites Support Content • Your social sites should support the distribution and conversations around your content • Engagement around content is as important as the content itself
  10. 10. © 2013 PSC Group, LLC
  11. 11. © 2013 PSC Group, LLC
  12. 12. © 2013 PSC Group, LLC
  13. 13. © 2013 PSC Group, LLC d
  14. 14. © 2013 PSC Group, LLC
  15. 15. © 2013 PSC Group, LLC
  16. 16. © 2013 PSC Group, LLC How do I manage all these social conversations? • Balancing content sharing and response is incredibly important. • Responding to a Facebook post is not a reason to miss a meeting. • Leverage tools that allow you to publish, share, and communicate on your schedule
  17. 17. © 2013 PSC Group, LLC
  18. 18. © 2013 PSC Group, LLC Sharing Content on a Schedule • Don’t share everything as you read it. • Publish content on your schedule. • HootSuite allows you to easily schedule when posts should be made. • Besides my blog, I do this with everything. • Tip: Share one item every hour.
  19. 19. © 2013 PSC Group, LLC
  20. 20. © 2013 PSC Group, LLC What about listening? • Part of personal branding is having intelligence about your network. • Here are the tools I use to enable that intelligence difference.
  21. 21. © 2013 PSC Group, LLC
  22. 22. © 2013 PSC Group, LLC Leveraging Your Network 1. Find ways to leverage your network to reshare your content. 2. Retweets, Like, Share, etc. brings your content to others outside your immediate network. 3. Find ways that work best for you
  23. 23. © 2013 PSC Group, LLC Personal Branding Final Thoughts 1. Personal Branding is not about ‘being social’ 2. Create your own content and syndicate it using your brand 3. Use social tools to monitor and discovery what your network wants 4. Your network are using social tools to monitor you

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