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The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
What to Ask In Online
Donor Surveys w...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
What to Ask in an Online Donor Survey with Rachel Muir
The Hump Day Coffee Break - weekly trainings for nonprofit marketers...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
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What to Ask in an Online Donor Survey

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Deck for a weekly mini-webinar (The Hump Day Coffee Break).

Recorded training is here: https://youtu.be/OSJ3vKWiZE8

Sign up here to register for future trainings:

http://www.johnhaydon.com/hdcb

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What to Ask in an Online Donor Survey

  1. 1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon What to Ask In Online Donor Surveys with Rachel Muir
  2. 2. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Format: • 15 minute presentation • 15 Q&A • Get back to work
 • Recording available in next week’s newsletter • If you’re live-tweeting, use #HDCB Take notes!
  3. 3. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon • Founder: Girlstart • VP Training, Pursuant • Featured on: Oprah, CNN, the Today Show • AFP Outstanding Fundraiser of the Year Rachel Muir, CFRE Your presenter: @rachelmuir | pursuant.com/training
  4. 4. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon 1 4 reasons to do a survey 2 Winning example 3 The 3 things NOT to ask 4 Bonus tip: “I wish I’d thought of that!” 5 Questions & Answers Agenda: @rachelmuir | pursuant.com/training
  5. 5. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon 1. It’s easy! 2. Done right, it makes your donors LOVE YOU MORE! 3. It keeps them loyal! 4. It helps you better target appeals and your ask! @rachelmuir | pursuant.com/training 4 reasons to do donor surveys:
  6. 6. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Example: Online survey @rachelmuir | pursuant.com/training
  7. 7. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Example: Online survey @rachelmuir | pursuant.com/training
  8. 8. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Example: Online survey @rachelmuir | pursuant.com/training
  9. 9. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Example: Online survey @rachelmuir | pursuant.com/training
  10. 10. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Example: Online survey @rachelmuir | pursuant.com/training
  11. 11. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon 1. When they gave 2. How much they gave 3. ANYTHING you already know Don’t ask these 3 things: @rachelmuir | pursuant.com/training
  12. 12. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Why do surveys matter? @rachelmuir | pursuant.com/training
  13. 13. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon @rachelmuir | pursuant.com/training General Fund Mid-Level Gifts Major Gifts The myth of the donor pyramid:
  14. 14. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon General Fund Major Gifts What it really looks like: @rachelmuir | pursuant.com/training
  15. 15. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Bonus: I wish I’d thought of that! @rachelmuir | pursuant.com/training
  16. 16. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon We’re considering running a bequest campaign in our newsletter. Which one do you like?” “ Source: Adrian Sargeant “What’s new in Donor Loyalty?” AFP FC 2015 @rachelmuir | pursuant.com/training
  17. 17. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon School janitor Rufus Wells died in 1991. After school today, he’ll help an 8 year old understand math. Source: Russell James, Inside the Mind of the Bequest Donor
  18. 18. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon School janitor Rufus Wells signed his will today. One day, his bequest will help an 8 year old understand math. Source: Russell James, Inside the Mind of the Bequest Donor
  19. 19. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Pursuant.com/training Starts Aug 18th! Free Board contract & guides! How to fire bad board members All #HDCB guests get $50 off @rachelmuir | pursuant.com/training
  20. 20. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Pursuant.com/training Free hotel OR $100 off! Learn how to nail the ask Build a thriving major gift portfolio Retain and upgrade your donors Master the art of storytelling 8 spots left! DC July 7th Dallas Aug 12 Fundraising Bootcamp @rachelmuir | pursuant.com/training
  21. 21. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Questions?
  22. 22. What to Ask in an Online Donor Survey with Rachel Muir The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Stay in touch! pursuant.com/training @rachelmuir | pursuant.com/training
  23. 23. The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

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