What are Facebook Ad Lookalike Audiences?

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A short presentation I did for my weekly mini-webinars. Learn more and sign up here:

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What are Facebook Ad Lookalike Audiences?

  1. 1. FACEBOOK LOOKALIKE AUDIENCES
  2. 2. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) What we’ll discuss in the next 15 minutes: 1) Bootcamp calendar (this will take less than 60 seconds) 2) What are lookalike audiences? 3) When should you use them? 4) How to use them 5) Q&A Using Facebook lookalike audiences
  3. 3. WHAT ARE LOOKALIKE AUDIENCES? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Using Facebook lookalike audiences
  4. 4. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Lookalike audiences let you reach new people who are likely to be interested in your business because they're similar to a customer list you care about. - Facebook Using Facebook lookalike audiences
  5. 5. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Using Facebook lookalike audiences
  6. 6. WHEN SHOULD YOU USE THEM? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Using Facebook lookalike audiences
  7. 7. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Custom audience Lookalike audience Using Facebook lookalike audiences
  8. 8. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Custom audience Lookalike audience 1) They have a direct connection with your organization 2) They’re more likely to act 3) You can target them directly with ads 4) You can target those ads based on email segments (people who donated in the last three months). Using Facebook lookalike audiences
  9. 9. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Custom audience Lookalike audience 1) They have a direct connection with your organization 2) They’re more likely to act 3) You can target them directly with ads 4) You can target those ads based on email segments (people who donated in the last three months). 1) They are strangers 2) Facebook says their similar 3) Targeting is like a shotgun Using Facebook lookalike audiences
  10. 10. ?
  11. 11. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA Creator: The Nonprofit Facebook Bootcamp Instructor: Marketing Profs University and Charityhowto Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood. Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,

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