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ShouldYour Nonprofit Use Snapchat?
Format: • 15 minute presentation • 15 of live Q&A • Get back to work Get the recording and slides: • Recording and slides ...
_________________________________________________________ _________________________________________________________ ______...
ShouldYour Nonprofit Use Snapchat? The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Wh...
ShouldYour Nonprofit Use Snapchat? The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Sn...
ShouldYour Nonprofit Use Snapchat? The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Wh...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Ok...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Ar...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Ar...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Do...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Ho...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Ho...
Get access to previous training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-m...
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Co...
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Should Your Nonprofit use Snapchat?

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During today's Hump Day Coffee Break, we focused on three questions you should be asking about any new social network:

Are YOUR people there? Do your supporters, donors, and volunteers use Snapchat? What percentage of your audience is comprised of millennials? Start your Facebook fans, twitter flowers, email subscribers, etc.

Do you have the bandwidth? Do you have the time and resources to manage yet another social network? Snap chats minimum ad budget is currently $100,000, see you probably won't be advertising on Snapshot anytime soon.

How will you add value? As with most social networks, people would tune you out if all you talk about is your nonprofit. What will you share that's useful? What will you share that entertaining? And how will you share micro-moments that honor the Snapchat culture?

Sign up here to register for weekly trainings:
http://www.johnhaydon.com/hdcb

Published in: Social Media, Government & Nonprofit, Marketing
License: CC Attribution-NonCommercial-ShareAlike License
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Should Your Nonprofit use Snapchat?

  1. 1. ShouldYour Nonprofit Use Snapchat?
  2. 2. Format: • 15 minute presentation • 15 of live Q&A • Get back to work Get the recording and slides: • Recording and slides available nextTuesday • Download the slides now (if you want) 
 Take notes • Use class worksheet on next slide • Or make your own Trouble with the audio? Select telephone and dial in. The number will be displayed when selected. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat?
  3. 3. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ Notes: Action items: The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat?
  4. 4. ShouldYour Nonprofit Use Snapchat? The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon What is Snapchat? Snapchat is a mobile app that lets users send pics and videos that disappear within seconds of being viewed.
  5. 5. ShouldYour Nonprofit Use Snapchat? The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Snapchat by the numbers: Launched in 2011 100 million users 6 billion video views every day 86% of Snapchat’s users fall into the 13 – 37 age range $100k = minimum ad budget What is Snapchat?
  6. 6. ShouldYour Nonprofit Use Snapchat? The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Why users love Snapchat: Creative self-expression Be here now Forget the everlasting persona What is Snapchat?
  7. 7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Ok, but should your nonprofit use Snapchat?
  8. 8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Are your people on Snapchat? Millennials
  9. 9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Are your people on Snapchat? Millennials
  10. 10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Do you have the bandwidth? YASN to manage…
  11. 11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? How will you add value? Without interrupting
  12. 12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? How healthy is your horse?
  13. 13. Get access to previous training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/ The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat?
  14. 14. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon ShouldYour Nonprofit Use Snapchat? Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more… About John:

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